Paid Media Operations Specialist, EMEA

Responsibilities

About the Team:
Join our media team at Tik Tok, where creativity and data‑driven strategies come together to drive impactful results. Our team is dedicated to leveraging media partnerships, cutting‑edge technologies, and strategic insights to enhance Tik Tok’s presence and growth across multiple markets globally. We thrive on collaboration, innovation, and a relentless pursuit of excellence in everything we do.

As a Media Team Operations Specialist, you will:

• Support the planning, execution, and optimisation of media campaigns across digital and traditional platforms.
• Work closely with agency teams of planners, buyers, and account teams to ensure campaigns are delivered efficiently, on time, and within budget. Seamless management of day‑day operations.
• Coordinate with internal teams and external media partners for smooth execution. Ensure accurate implementation of media schedules and placements.
• Monitor campaign performance and flag optimisation opportunities. Assist in budget tracking, creative asset deliveries and pacing. Maintain up‑to‑date media data and documentation.
• Analyse key metrics (reach, impressions, CTR, CPC, CPA, ROI, etc.). Ensure diligent post‑campaign analysis and learning documentation with external agency partners. Present insights to internal teams and stakeholders when required.
• Analyze the effectiveness of media campaigns to optimise spend and performance, draw insights, and communicate data‑driven, actionable takeaways that support the marketing team’s goals.
• Ensure timely delivery of reports, updates, and materials.
• Maintain strong working relationships internally with cross‑functional teams and externally with Agency/Media partners.

Minimum Qualification(s):

• Bachelor’s degree or above in communications, marketing, journalism, or related fields.
• At least 2+ years experience in media, marketing, or advertising. Agency experience is an advantage.
• Strong project management skills, experience with campaign planning cycles, and managing large budgets.
• Demonstrated ability to independently manage successful campaigns, including planning, testing, and ongoing optimisation.
• Ability to prioritize and juggle multiple projects and varying phases of a campaign in a matrixed environment.
• Strong attention to detail and organisation skills. Proactive, reliable, and solutions‑oriented mindset.
• Mandatorily mandatory mandatory.

Preferred Qualification(s):

• Flexibility and the ability to pivot in real‑time with a creative approach to problem‑solving.
• Team player with strong collaboration skills. Comfortable working with people from different cultural backgrounds.
• Be willing to roll up your sleeves, be resourceful and help the team build from the ground up.

Tik Tok is the leading destination for short‑form mobile video. At Tik Tok, our mission is to inspire creativity and bring joy. Tik Tok’s global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.