E-Commerce Editor, Runner's

We are the UK's leading premium publisher, home to iconic and influential media brands including Esquire, Men's & Women's Health, ELLE, Good Housekeeping, Harper's Bazaar, Digital Spy, Cosmopolitan, Red and more. At Hearst UK, we don't just create content – we shape culture.

Our workplace is driven by passion, shaped by authenticity and powered by creativity. We back bold ideas, act with an entrepreneurial mindset and continually evolve to meet the moment – while respecting the legacy that's brought us here. We believe in each other's potential and push boundaries together to create meaningful impact, both across the media landscape and in people's lives.

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Hearst UK operates an in‑office policy with flexible Fridays. Our office is based at House of Hearst, 30 Panton Street, St James's, London, SW1Y 4AJ
, where teams collaborate in person and connect across brands and functions.

Salary - £40,000‑£45,000 - Salary is dependent on experience and will be assessed in line with the candidate's skills, knowledge and relevant expertise.

As Ecommerce Editor for Runner’s World, you’ll play a key role in growing affiliate revenue and audience engagement across one of the UK’s leading health and wellness brands. Combining a genuine passion for running with strong editorial instincts, you’ll create trusted shopping content that helps readers make informed purchasing decisions while driving commercial performance.

• Own the ecommerce content strategy for Runner’s World across allocated product categories.
• Identify opportunities to grow audience engagement and affiliate revenue through high‑quality shopping content.
• Plan and deliver seasonal campaigns and key retail events, including Prime Day, Black Friday and Christmas.
• Build and maintain a strong pipeline of evergreen content alongside reactive editorial opportunities.
• Contribute ideas that support the continued diversification of traffic sources beyond traditional search.

• Write, edit and commission best‑in‑class buying guides, product reviews, gift guides, deal round‑ups and other commerce content.
• Ensure all content reflects the trusted voice and editorial standards of Runner’s World while supporting commercial objectives.
• Regularly review and refresh existing content to maintain accuracy, relevance and search performance.
• Edit colleagues’ work where required, ensuring consistency, quality and adherence to editorial guidelines.

• Monitor the performance of ecommerce content using analytics and affiliate reporting tools.
• Use data, keyword research and testing to improve content performance, user engagement and conversion.
• Run and evaluate content experiments, including headline, merchant and placement testing, to identify opportunities for continual improvement.
• Produce regular performance reporting, identifying trends, opportunities and recommendations for future content.

• Work closely with editorial, SEO, audience development, newsletter, social and commercial teams to maximise the reach and effectiveness of commerce content.
• Build positive working relationships with retailers, PR agencies and brand partners.
• Share knowledge, insight and best practice with colleagues across the ecommerce and editorial teams.

• Ensure all commerce content complies with Hearst editorial standards, affiliate best practice and ASA guidelines.
• Maintain high editorial quality while balancing audience needs and commercial performance.
• Keep up to date with developments across ecommerce, affiliate marketing, SEO and the running market.

• Experience in ecommerce or commerce editorial, ideally within health, fitness or lifestyle publishing.
• A genuine passion for running and a strong understanding of the products, brands and trends that matter to runners.
• Proven experience creating SEO‑led commerce content that drives audience engagement and commercial performance.
• Excellent writing, editing and proofreading skills, with strong editorial judgement.
• Stron…