Founder Content Lead & Social Manager

Reports to

CEO / Founder

London studio

Full-time, permanent

Wiggy Kit is a women’s ready-to-wear brand founded in 2015 by designer Wiggy Hindmarch. Built around the idea of a wardrobe that works as hard as the women who wear it, we create versatile, elevated pieces designed to move effortlessly between occasions.

Inspired by Wiggy’s international background and love of travel, the brand is rooted in the belief that women are multifaceted and shouldn’t need multiple wardrobes to express that. Each collection is designed with feminine, sophisticated functionality at its core—timeless, problem‑solving separates that work together seamlessly.

Every piece is created to be worn, re‑worn, and styled in multiple ways, with each season building on the last to help customers continuously “Build Your Kit.” The brand has built a devoted global following through its distinctive aesthetic, highly curated product offering and uniquely personal founder‑led voice.

As we enter an exciting period of growth, we are looking for an exceptional Founder Content Lead & Social Manager to become the creative force behind our organic content and social presence.

This is a rare opportunity to work directly alongside the Founder, helping to bring her world, taste, inspiration and lifestyle to life for our audience. You will become an extension of Wiggy’s voice, taking ownership of how the brand shows up across organic channels and creating content that deepens customer connection, builds brand desirability and supports long‑term growth.

This is not a traditional social media management role. At its heart, this is a creative storytelling role. We are looking for someone who lives and breathes content, understands luxury and lifestyle brands intuitively, and has exceptional taste and creative instincts.

You will work closely with Wiggy, immersing yourself in her aesthetic, values, inspirations and perspective to create content that feels authentic, engaging and unmistakably Wiggy Kit.

From filming and editing founder content, to developing channel strategies, launching new platforms and identifying opportunities to tell richer stories about the brand, you will own and lead our organic content ecosystem.

The successful candidate will combine creativity with commercial awareness, understanding that great content not only builds affinity and engagement, but ultimately strengthens customer loyalty and drives business growth.

• Own the creative development and execution of organic content across all social channels.
• Film, edit and publish high‑quality, social‑first content.
• Develop creative concepts, recurring content series and storytelling formats that build audience engagement and brand affinity.
• Maintain a strong and consistent visual and editorial identity across channels.
• Stay ahead of cultural trends, platform developments and emerging content formats.
• Bring fresh creative thinking and new ideas to continually evolve the brand’s content output.
• Collaborate closely with the Creative, Product and Marketing teams to maximise content opportunities across the business.

• Become a trusted creative partner to the Founder and an extension of her voice across all organic channels.
• Develop a deep understanding of Wiggy’s taste, lifestyle, perspective, inspirations and creative vision.
• Translate everyday moments, travel, product inspiration, design influences and founder insights into compelling content and storytelling.
• Proactively identify opportunities to tell richer stories about the founder, products and wider brand universe.
• Capture the personality, warmth and authenticity that has made Wiggy Kit so distinctive and beloved by customers.
• Create content that offers customers a genuine window into the world behind the brand.

• Own and lead the organic social strategy across Instagram and other existing channels.
• Launch and grow new channels including Tik Tok, Pinterest and Substack.
• Build channel‑specific content plans and audience growth strategies.
• Manage content calendars, publishing…