Senior Product Marketing Manager

Location:

London, hybrid, two days per week in the office Salary: up to £65,000 per year About us

At Arbor, we’re on a mission to transform the way schools work for the better.

We believe in a future of work in schools where being challenged doesn’t mean being burnt out and overworked. Where data guides progress without overwhelming staff. And where everyone working in a school is reminded why they got into education every day.

Our MIS and school management tools are already making a difference in over 12,500 schools and trusts. Giving time and power back to staff, turning data into clear, actionable insights, and supporting happier working days.

At the heart of our brand is a recognition that the challenges schools face today aren’t just about efficiency, outputs and productivity - but about creating happier working lives for the people who drive education everyday: the staff. We want to make schools more joyful places to work, as well as learn.

As a Senior Product Marketing Manager at Arbor, you will be a senior leader within our growing Product Marketing team. You will take true ownership of a core range of Arbor products—driving product differentiation, spearheading new feature releases, supercharging sales enablement, and accelerating product adoption.

Product Marketing at Arbor sits at the powerful intersection of Product, Sales, and Customer Success. Your mission will be to ensure our commercial teams are world-class advocates for our product, while ensuring our customers deeply understand and love the value Arbor brings to their day-to-day.

The Key Dimensions of Product Marketing at Arbor:

• Go-To-Market:
  Successfully collaborate with our Product team to launch high-impact new features and products.
• Sales Acceleration:
  Competitively position Arbor products to boost win rates and shorten sales cycles.
• Customer Success:
  Drive the adoption of key features to directly support customer retention, renewals, and NRR growth.
• Commercial Enablement:
  Ensure all frontline commercial teams are fully equipped to showcase Arbor at its absolute best.

Planning & Strategy

• Shape and contribute to our annual Product Marketing strategy and roadmap for your dedicated product suite.
• Deeply understand our market, customer personas, and competitors, establishing yourself as the go-to internal expert whose insights directly inform company planning.
• Partner closely with our R&D teams to influence future product development based on market feedback.

Delivery & Results (Go-To-Market & Adoption)

• Define comprehensive GTM strategies, including contributing to critical packaging and pricing decisions.
• Launch new features to market, ensuring they successfully hit both commercial revenue targets and user adoption goals.
• Coordinate cross-functional launch plans, aligning Product, Sales, Marketing, and Customer Success teams seamlessly.
• Monitor user feedback and core metrics to recommend product improvements that increase user penetration and product "stickiness."

Storytelling & Sales Enablement

• Craft compelling, highly differentiated positioning and messaging that makes complex product areas feel simple and inspiring.
• Equip internal teams to masterfully articulate our product’s strengths and ROI.
• Develop world-class sales and customer collateral that hooks interest and drives awareness across your target audience.

Systems, Data & AI Innovation

• Keep a finger on the pulse of data quality and key performance metrics within Gainsight, Hub Spot, and Salesforce.
• Champion the future of work: build, refine, and manage AI skills and custom agents to automate and supercharge product marketing delivery.

• SaaS Expertise: Significant experience in SaaS product marketing (ideally B2B) with a proven track record of growing your scope and strategic influence.
• Master Storyteller: An exceptional copywriter who can take sophisticated technology and translate it into clear, compelling, and benefit-driven narratives.
• Cross-Functional Champion: Demonstrated success partnering closely with Product and Sales stakeholders, with the ability to confidently lead cross-functional initiatives.
• Agile & Autonomous: Excellent project management…