Product Development Manager - Consumer Products

City of London

Wetake play seriously. We’re looking for curious adventurers ready to find their party, fueled by imagination and driveto build what’s never been built before. At Hasbro and Wizards of the Coast, you’ll collaborate with passionate teams to reimagine our iconic brands and create experiences that spark joy, connection, and community through the magic of play. This is your chance to shape legendary play that lasts a lifetime.

Product Development Manager to lead the delivery of best-in-class licensed softlines products across EMEA - spanning apparel, accessories, footwear, bags and lifestyle categories.

As part of the EMEA Licensed Consumer Products creative team, you'll guide licensees and retail partners from concept through to final approval, bringing strong product judgement, fashion awareness and a detailed understanding of licensed product development. You'll review submissions, give clear creative feedback, and help partners build ranges that are brand-right, commercially credible and relevant to EMEA consumers.

You’ll play a key role in raising submission quality, strengthening partner understanding of Hasbro's brands, and guiding a junior team member's day-to-day work and development.

Based at our Capper Street office in London (near Warren Street). This role follows our hybrid model: in-office Tuesday - Thursday, flexible on Monday and Friday. There will also be a need to regularly visit our Stockley Park, Uxbridge office for samples, so please bear that in mind when applying.

• Manage licensed softlines development from concept through to final approval, ensuring products are creatively strong, commercially viable and brand-aligned.
• Review submissions across categories, giving clear feedback on graphics, shape, colour, fabrication, trims, print technique, packaging and overall execution.
• Work with licensees, agents, retailers and internal teams to resolve creative challenges and keep multiple live projects moving.
• Maintain a high standard of review across day-to-day submissions, samples, line plans and final approvals.

• Bring a strong understanding of fashion, lifestyle, pop culture and consumer trends across EMEA, and translate it into practical product direction.
• Track competitor activity, retail shifts, collaborations and fandom trends, sharing insight with the team.
• Support trend boards, product inspiration and seasonal direction for partners.
• Help Hasbro brands show up fresh, relevant and credible across fashion and lifestyle retail.

• Build strong working relationships with licensees, agents and retail partners across EMEA.
• Lead creative kick-offs, line planning, range reviews, trade meetings and retailer presentations where required.
• Help partners interpret Hasbro brands, style guides and product expectations to build stronger commercial ranges.
• Act as a trusted day-to-day contact for key EMEA accounts and selected DTR programmes.

• Protect and elevate Hasbro's IP, ensuring products reflect the tone, character and consumer appeal of each brand.
• Work with creative, franchise, legal, retail development and commercial teams to align product development with wider business goals.
• Identify opportunities to elevate execution and support category growth, including fashion-led ranges, capsule collections and retail exclusives.

• Guide the day-to-day work of a junior team member, supporting their development and feedback skills.
• Coordinate input from internal and external partners across multiple projects, keeping approvals and next steps clear.
• Share product knowledge and market awareness with the wider team, and support a collaborative, organised team culture.

• Maintain accurate approval records, sample trackers and project status reports.
• Use internal approval systems and product development tools consistently.
• Help improve ways of working across creative review, approvals and sample management.
• Balance multiple brands, partners and deadlines while maintaining attention to detail.

• A good eye…