Head of Growth, Marketing ​/ Advertising ​/ PR

Join us in redefining the creator economy with AI

Fanvue is one of the fastest-growing creator monetisation platforms globally. We're an AI-powered, creator-first platform helping creators connect, engage, and earn directly from their audiences vue has surpassed $200M+ in annual recurring revenue, with triple-digit year-on-year growth, supporting hundreds of thousands of creators and millions of fans worldwide.

As Fanvue scales, growth is the compounding engine that carries everything forward. This role exists for a systems-level growth operator who will own the full loop, acquisition through retention and monetisation, across both marketing and product surfaces, and build the team that takes marketing-led and product-led GMV from ~$90M to $250M+ in year one.

You will own all of growth  a slice of it. The full system from first touch to compounding retention, spanning marketing channels and product-led growth mechanics. You ll report directly to the COO and co-founder with full P&L ownership and executive-level authority. In the first 12 months, you will take combined marketing-led and product-led GMV cohorts toward $250M+ run-rate.

Growth Marketing (Acquisition)

• Own paid and organic acquisition end-to-end, creator-side and fan-side. Fan acquisition has historically been under-resourced relative to creator-side. This is a gap to close.

• Build and manage the full channel portfolio:
  You Tube creator placements, paid You Tube, SEM, paid social, podcasts, partnerships, affiliates, and channels not yet found.

• Replace today s blended LTV:
  
  CAC and survey-based triangulation with a real multi-touch attribution model.

• Use payback period as the primary scaling lever.

• Own the growth marketing P&L.

• Lead US market expansion.

Product-Led Growth

• Own creator activation and conversion at every stage: KYC pass rate, fan signup-to-paying, paying-to-multi-subscription.

• Drive ARPU optimisation across spend depth, tipping, and messaging revenue.

• Build referral systems and viral loops across creators and fans.

• Establish the cross-functional operating model with Product, Data, and Engineering.

Retention as the Growth Engine

• Own fan spend retention and creator GRR/NRR.

• Design and run churn-reduction experiments and engagement mechanics.

Growth Systems and Team

• Build high-velocity experimentation infrastructure with clear metrics and feedback loops.

• Build and scale a Growth org from scratch.

• Create dashboards, testing frameworks, forecasting, and repeatable systems that scale with the business, not one-off campaigns.

• A proven growth operator who has built end-to-end growth systems, both channel acquisition and in-product growth mechanics. Not someone who has only optimised one side of the funnel.

• Deep fluency in activation funnels, retention curves, monetisation mechanics, viral coefficients, and paid/organic channel economics.

• Strong analytical depth. Comfortable defining metrics, owning attribution, interpreting experiments, and making fast trade-offs on real P&L.

• Fluent in product analytics tools and marketing measurement/attribution stacks.

• Experienced leading cross-functional growth teams spanning PM, Engineering, Data, and Growth Marketing.

• Comfortable owning a marketing P&L and hiring senior ICs to a high bar.

• Ideally: experience in two-sided marketplaces, creator platforms, PLG SaaS, or consumer subscription businesses.

• You think in systems, loops, and mechanisms rather than tactics or campaigns

• You re equally comfortable in a channel mix review and a product funnel review. You don t see them as different jobs.

• You move fast, ship experiments, and learn in tight feedback cycles

• You're energised by owning a number as large as $250M+ and being accountable for it end to end

• You operate well in ambiguity and build the org chart yourself rather than needing one handed to you

• You've only ever owned one side of the funnel (marketing or product, not both)

• You need a playbook, existing team, and established processes before you can be effective

• You prefer large-company cadences with long planning cycles over weekly shipping

• You're uncomfortable with direct accountability to…