Senior Marketing Executive - FTC

Informa Tahaluf - Senior Marketing Executive (6 month FTC)

Location:

London, United Kingdom

This is a delivery-focused digital marketing role requiring strong analytical capability, hands‑on channel expertise, and the ability to manage multiple campaigns simultaneously against clearly defined KPI targets — including total conversions and total leads generated. You'll build operational implementation plans, manage channel budgets, ensure all tracking is in place, and report on performance pre, during, and post campaign.

You’ll collaborate closely with Sales, Strategy and Planning, Creative, and Data and Insights teams — as well as the client’s external agencies and partners — to ensure campaigns are strategically aligned, creatively effective, and continuously optimised based on performance data.

Success in this role looks like campaigns delivered on time and on budget, KPI targets consistently met or exceeded, and clear, evidence‑based insight feeding back into future planning.

• Campaign Planning and Delivery

Design and deliver integrated outbound marketing campaigns aligned to business objectives and marketing plans — across website, email, PPC, SEO, display, and social.

• Build operational implementation plans including Gantt charts, time and action plans, content calendars, and budget trackers — ensuring adherence to agreed timelines and budgets throughout.
• Ensure all tracking is in place across campaigns so that performance can be accurately attributed to channel and activity.
• Channel Management and Optimisation

Send timely, relevant communications through the designated channel mix, optimising effectiveness across each channel against agreed KPIs.

• Develop channel‑level strategies to maximise relevant traffic, lead generation, and conversion.
• Analyse previous campaign performance to generate evidence‑based optimisation recommendations, and implement changes based on results.
• Contribute to a culture of testing and metrics‑driven decision‑making across the team.
• Content and Quality Control

Work with the wider marketing team to deliver the content calendar across email, social, digital marketing, and other designated channels.

• Ensure all marketing collateral, email communications, website content, and digital assets are thoroughly proofed, on‑brand, and compliant with agreed brand guidelines and standards.
• Data, Reporting and Insights

Work with Data and Insights specialists to capture relevant and timely data — including onsite and post‑show surveys, registration forms, and industry research.

• Provide pre‑agreed performance reports during and post campaign, covering channel effectiveness and ROI.
• Share relevant insights with the Marketing Manager to identify revenue opportunities and support strategic decision‑making.
• Stakeholder and Partner Collaboration

Collaborate with Sales, Strategy and Planning, and Marketing leads to intake regional campaign strategies, audience profiles, and KPIs.

• Partner with Creative teams to ensure assets meet the requirements of the performance marketing plan — identifying creative gaps based on the evolving media landscape and test‑and‑learn priorities.
• Maintain clear communication on deliverables, expectations, and timelines with internal teammates and external agency and platform partners.
• Work confidently alongside the client’s other external agencies and partners as an integrated team member.
• Budget and Financial Administration

Manage channel‑level budget tracking and spend adherence throughout campaign delivery — flagging variances and risks to the Marketing Manager promptly.

• Support channel annual planning with data‑backed input on budget allocation and performance forecasting.
• Raise purchase orders and support invoice processing as required, escalating discrepancies accurately and on time.

• Strong working knowledge across SEO, PPC, data analytics, email marketing, social, website CMS, and display — with demonstrated ability to manage and optimise each channel against performance KPIs.
• Track record of designing and delivering integrated digital marketing campaigns in a B2B environment, with clear accountability for…