CRM Senior Marketing Manager; Hybrid

As Arrive, we guide customers and communities towards brighter futures and more livable cities, it isn’t a challenge just anyone could take on. Luckily, we have something to help us make it happen. Our people and our values. We Arrive Curious, Focused and Together. Just as our entire brand is inspired by the North Star, the shining light leading travelers to their destinations since time began, our values guide us.

They help us be at our best. For our customers. For the cities and communities we serve. For ourselves. As a global team, we are transforming urban mobility. Let’s grow better, together.

Your Parking Space  by Arrive has a mission to change the way the world parks. We see a world where parking is seamlessly integrated into our journey through the use of smart technology. From stress-free parking to convenient EV charging, we provide drivers with a seamless experience that saves them money and opens up a world of parking spaces they never knew existed.

For homeowners, businesses, and landlords we provide a comprehensive parking management solution that streamlines operations, maximises utilisation and enhances profitability.

With over 8 million users, and hundreds of thousands of spaces across the UK and beyond, we have been named in The Sunday Times Tech Track 100 as one of Britain’s fastest-growing tech companies and are the UK’s fastest growing direct operator of car parks, strengthening our position as the go-to business for car park operations.

We are looking for a senior CRM leader to join Arrive on a 12-month fixed-term contract, covering maternity leave. As CRM Senior Manager, you will own the full lifecycle marketing function — setting the strategy, building the roadmap, and driving measurable impact across the CRM channels. You will be the sole business owner of our CRM platform, using behavioural insight to shape how we communicate with customers at every stage of their journey.

This is a high-impact, hands-on role that sits at the heart of our Marketing team, with real influence over how Your Parking Space  grows customer lifetime value.

Set the strategy and roadmap

• Set the direction for lifecycle marketing to grow customers’ lifetime value, using behavioural insight as the backbone of your strategy.
• Shape your ideas and prioritise the initiatives you believe will have the greatest impact across app, email, and push channels.

Build, ship and learn

• Establish a slick test-and-learn operation so you can ship quickly and scale the winners.
• Stay ahead of the curve, developing our CRM channels in line with emerging industry trends and tools.

Measure CRM outcomes

• Evolve the measurement framework to demonstrate the incremental impact of CRM activity on the business.
• Establish clear attribution and incrementality methodologies, including hold-out testing and A/B experimentation.

Partner with wider teams

• Represent CRM within the wider Marketing department and collaborate cross-functionally with Product, Engineering, and Data teams.
• Use storytelling and data-driven business cases to influence stakeholders and secure support for your key projects.

Work into Head of Product Marketing

• Report into the Head of Department, who oversees all paid and owned marketing channels.
• Manage your projects upwards clearly — showing progress, flagging blockers, and making the case for what you need to move fast.

Own the tools

• Serve as the sole business owner of our CRM platform, ensuring it is fit for purpose and aligned to your strategic goals.
• Work closely with our external partner to make it a relationship of strength, not just a vendor arrangement.

• 5+ years of CRM or lifecycle marketing experience, ideally within a consumer tech, marketplace, or high-growth digital business.
• Proven track record of owning a CRM platform end-to-end (e.g. One Signal, MoEngage, Klaviyo) — you have been the go-to person for how the tool works, what it can do, and how to get the most out of it.
• Deep hands-on experience across email, push notifications, and in-app messaging — you know what good looks like in each channel and how they…