SEO Executive; GEO​/LLMs

We’re a sports media network, focused on building and nurturing a portfolio of highly engaged and connected communities of sports fans and bettors to create value for our partners.

We empower sports fans with real-time intelligence, premium independent content, and unique tools so they can compete in the sports betting game.

Fair Play Sports Media is a collection of market-leading brands including Oddschecker, Who Scored, Super Scommesse, Fair Play Technologies and Confido. In addition, Fair Play has a vast network across the sports tech and media industries through partnerships with Reach, Fox Sports, Gazzetta dello Sport, DAZN, Sports Grid and The Jockey Club, amongst others.

iGaming is one of the fastest-growing and most technologically innovative sectors, and we're on top of our game, powered by market-leading technology and driven by brilliant people.

We champion diversity and operate an open and inclusive culture while remaining focused, fast-paced and always making sure to have fun along the way.

So why not join us at Fair Play and be part of something bigger…

Fair Play Sports Media is looking for an Organic Performance Executive to join our Audience team, supporting the delivery of organic growth across our English-speaking markets, primarily the UK and US.

Reporting directly to the Senior Organic Performance Manager, you'll play a key role in implementing SEO initiatives, monitoring performance, identifying opportunities for growth, and working closely with Content, Product and Engineering teams to improve organic visibility across Oddschecker.

This is an excellent opportunity for someone looking to develop their career within Organic Performance while working in one of the most competitive SEO environments in the industry.

Location: This role can be performed on either a fully remote or hybrid basis from our London office. To be considered, you must be based in the UK (including Scotland) and have the right to work in the UK.

• Support the delivery of the organic growth strategy across the UK, US and English-speaking markets.
• Carry out keyword research and identify opportunities to increase organic traffic.
• Monitor organic performance using SEO and analytics tools.
• Perform technical SEO audits and identify optimisation opportunities.
• Work closely with Content teams to optimise existing content and support new content initiatives.
• Support Product and Engineering teams by raising SEO requirements and validating implementations.
• Monitor rankings, crawl health, indexing and Core Web Vitals.
• Support testing initiatives including A/B testing and SEO experiments.
• Assist with competitor analysis and market research.
• Work alongside the Digital PR team to support link acquisition initiatives.
• Produce regular SEO performance reports and dashboards.
• Stay up to date with Google algorithm updates and developments within AI search.
• Support optimisation across emerging AI-powered search experiences.

• Previous experience in SEO or Organic Performance.
• Good understanding of technical SEO fundamentals.
• Experience using Google Analytics 4 and Google Search Console.
• Familiarity with SEO tools such as Ahrefs, Semrush or Screaming Frog.
• Strong analytical mindset.
• Understanding of keyword research and content optimisation.
• Excellent attention to detail.
• Experience working within betting, gaming, sports media, publishing or another competitive digital industry would be highly desirable.
• Curiosity around AI-powered search and emerging SEO trends.

• Curious and eager to learn.
• Highly organised.
• Comfortable working in a fast-paced environment.
• Commercially aware.
• Passionate about SEO and organic growth.

Alongside being challenged daily and taking a real interest in your development, you will also receive:

• Subsidised Sky HD package, broadband and discounted Sky Talk.
• Free Pure Gym membership.
• Free healthcare with Bupa, life assurance and income protection.
• Pension scheme with up to 9% contribution from the company.
• £1,000 training fund each financial year to spend on your professional development.
• Unlimited holiday plan.

Research shows that women and ethnic minorities are less likely to apply if they don’t meet every qualification. If you’re passionate about our purpose, determined to take on challenges and eager to learn, we encourage you to apply even if you don’t meet every requirement.

We’re committed to building a diverse and inclusive team and ensuring an accessible recruitment process.

• Equal opportunity employment.
• Non-discrimination in recruitment, compensation, development and promotion.
• Inclusive leadership and respectful workplace behaviours.

If you need any accommodations during the recruitment process, please let us know.