B2B Marketing - Media Strategist

About Marketbridge

Marketbridgepartners with leading B2B brands to create unified Go-to-Market®systems that connect strategy, AI, creativity,activation and measurement. With a team of 350+ across North America and Europe,Marketbridgesupports clients worldwide, ranging from Fortune 1000 enterprises to venture-backed, high-growth companies across technology, financial services, healthcare, industrial and consumer sectors. For more information, please visit  and follow

This roleis responsible for leading paid media strategy and planning across B2B client accountsglobally, with a focus on driving effective, insight-led media investment that delivers measurable business outcomes and growth for our clients.

You will act as the agency’s subject matter expert for B2B paid media,partnering with Marketbridgeteamsto develop integrated media strategies, define channel approaches, and ensure campaigns are designed for performance.

Working closely with external activation partners, you will shape campaign direction from planning through tooptimisation, while contributing to the agency’s broader media capability, innovation, and growth.

• Develop integrated paid media strategies aligned to clientobjectivesand go-to-market priorities.
• Recommend channel mix across paid social, programmatic, publisher partnerships, content syndication, and emerging B2B platforms.
• Build detailed media plans, including budgets, forecasts, and performance projections.
• Define KPIs, measurement frameworks, and expected business outcomes.
• Ensure paid media is fully integrated within broader campaign andprogrammeplanning.

• Act as a trusted media advisor to clients, providing clear, data-led recommendations.
• Present media strategies, plans, and performance insights with confidence and clarity.
• Translate media performance into commercial impact, supporting ROI-driven discussions.
• Partner closely with account teams to align media activity withwiderclient strategy.

• Work closely with global media activation partners to brief, manage,executeandoptimisecampaigns.
• Ensure campaigns are delivered effectively across regions and channels.
• Monitor campaign performance andidentifyopportunities foroptimisationand improvement.
• Provide hands-on support within platforms whererequiredto ensuredeliveryquality.

• Analysecampaign performance,identifyingactionable insights to improve results.
• Apply a data-driven approach to media planning and optimisation.
• Stay informed on emerging media channels, technologies, and B2B marketing trends.
• Introduce new opportunities and innovations to enhance media effectiveness.
• Challenge our external partners to innovate,to validatenew activationroutesand promote this progressive approach in all client plans.

• Support new business opportunities by contributing media strategy and planningexpertise.
• Develop compelling media approaches for pitches and proposals.
• Identify opportunities to expand media scope within existing accounts.
• Contribute to agency thought leadership in B2B media and demand generation.

• Work collaboratively with strategists, content specialists, and account teams to deliver integrated campaigns.
• Ensure media strategy aligns with creative, messaging, and audience targeting approaches.
• Support the development of internal media capability and best practice.

• Strong understanding of the B2B paid media landscape.
• Experience managing external media partners or suppliers.
• Experience developing data-driven media strategies and campaign plans.
• Strong knowledge of paid social platforms, particularly Linked In.
• Understanding ofprogrammatic advertising, publisher partnerships, and lead generation tactics.
• Ability to translate performance data into commercial insights and recommendations.
• Confident client-facing communication and presentation skills.
• Strong commercial awareness and budget management capability.
• Ability to balance strategic thinking with practical delivery requirements.
• Curious and proactive in…