Social Commerce Manager Tik Tok Shop - Tangle Teezer

Tangle Teezer is a global brand on a simple mission: to give everyone healthier-looking hair with less breakage since 2007. Our gentle brushes are tools for every hair type—from straight to coily—and every routine, helping you go from detangling and blow-drying to styling. Our products are your daily dose of confidence, ready to take on whatever tangles life throws your way.

Tangle Teezer is a proud brand within BIC World, a community of iconic and inventive brands that have created simple, joyful products for over 75 years. As part of BIC World, we're dedicated to reimagining everyday essentials in new, sustainable, and responsible ways. Our culture thrives on a "roll up your sleeves" mindset, empowering self-starters and innovators to take ownership of their careers and make a meaningful, global impact.

Helping you have healthy hair has been our mane goal since 2007. No matter your hair type – straight, curly, fine, fragile, or coily – our range of gentle brushes will leave you with healthier-looking hair and less breakage. With tools for every stroke of your routine, from massaging to detangling and blow-drying to styling, they’re your daily dose of confidence.

So, you can take on whatever tangleshrows your way

We’re looking for a Social Commerce Manager to join our growing e‑comm team to set‑up, launch and manage Tik Tok Shop. This role sits at the critical center of full‑funnel marketplace trading, performance marketing, and creator network management.

As we launch this new channel, you will support the Head of E‑Comm with the Tik Tok Shop P&L, balancing retail sales margins against advertising spend, affiliate commission tiers, and creator sample costs. As well as sourcing creators, guiding their creative direction through a performance feedback loop, whitelisting winning assets, optimising mobile‑first PDPs, and feeding data‑driven conversion insights back to our in‑house organic social team to turn community reach into commercial revenue.

• P&L management:
  Set‑up and optimise total Tik Tok Shop financials, balancing gross sales against ad spend, sample costs, and affiliate payouts.
• Commercial variables:
  Set and adjust tier‑based affiliate commission rates and in‑app promotional discounts to protect product margins.
• Storefront operations:
  Set‑up and manage the Tik Tok Shop Seller Center, including inventory forecasting, custom product bundling, and the promotional calendar.
• PDPs:
  Work with in‑house creative on mobile‑first image carousels, variant options, and embedded shoppable videos to maximise conversion.
• Logistics & shop health:
  Partner with warehouse teams to meet Tik Tok’s dispatch and shipping SLAs.

• Sourcing:
  Identify, outreach to, and onboard creators with high‑converting audience data.
• Creative direction:
  Brief creators with native frameworks, defining the exact visual hooks, pain points, and calls‑to‑action (CTAs) that drive sales.
• The feedback loop:
  Analyse creator content performance and provide data‑led feedback to iterate on their style.
• Affiliate management:
  Turn top‑performing affiliates into long‑term brand advocates

• Whitelisting & spark ads:
  Monitor affiliate and organic video metrics in real‑time. Secure creator authorisation codes for winning content and deploy paid ad spend behind them.
• Budget optimisation:
  Allocate ad spend dynamically between video shopping ads and live shopping ads to scale revenue while maintaining efficient

• Insights bridge:
  Deliver conversion data to the in‑house social media team, explaining why certain creator hooks or ads converted viewers into customers so they can replicate those wins on the main brand account.
• Funnel optimization:
  Partner with the organic team to ensure all brand content utilizes correct product tagging, clear checkout paths, and strategic comment moderation that drives buyer intent.

• Direct knowledge of the Tik Tok Shop Seller Center, affiliate network plans and shop compliance metrics.
• Experience managing a digital…