Strategic Planning Senior Manager

Job Description

HEARTS & SCIENCE INTERNATIONAL | OMNICOM MEDIA

Hearts & Science

Media

Media Planning and Buying

HEARTS & SCIENCE INTERNATIONAL | OMNICOM MEDIA

A global media agency delivering connected, emotionally intelligent media through a proactive, boutique International service.

To turn change into competitive advantage for our clients—moving beyond superficial data to unlock the power of emotional connection. As Agents of Change, we help brands harness shifts in culture, technology, media and consumer behaviour to drive growth beyond borders.

Our clients receive a high-touch partnership that integrates the best of Omnicom’s reach, breadth and capability—making it easier, better and faster for brands to grow internationally.

We identify growth audiences, orchestrate integrated media experiences and create predictable value worldwide. Powered by Omnicom, our ‘Heart & Science’ approach across audience creation, experience planning, digital, data, partnerships and operations, we deliver synchronized, value‑creating activation centrally and in collaboration with our local network.

Senior Strategic Planning Manager

You will deliver clear, focused strategic planning recommendations for International clients and support in the improvement & evaluation of local market strategic planning output. In an era increasingly defined by the impact of technology on consumer and marketing behaviour, you will deliver progressive solutions that create success for clients leveraging the latest marketing techniques and opportunities.

As an Agent of Change, you will bring energy, curiosity and emotional intelligence to every interaction. You help turn complexity into clarity, data into meaning and ambition into action. You champion our clients’ vision, anticipate their needs, and ensure our strategic planning work is two steps ahead.

You operate as a core part London-based International team, working in close collaboration with International and local strategic planning experts.

• Build a close, proactive working relationship with client and agency stakeholders
• Translate clients marketing challenges and briefs into clear and compelling recommendations

• Work with the Strategy lead and other region teams to deliver compelling response to briefs
• Brand campaigns, product launches, seasonal campaigns, annual recommendations, always-on solutions and e-commerce
• Best practice guidelines, campaign playbooks, specific techniques (eg. Attention Planning)
• Develop the systematic use of agency platforms and capabilities to add value to client recommendations
• Leverage new Omni capabilities and agentic solutions responsibly to add value to solutions and improve productivity

• Develop audience recommendations, using syndicated and digital data-sets
• Deliver growth mapping – identifying sources of business and the solutions to unlock them
• Work closely with digital specialists to use platform and 3rd party audience data to enrich audience definition and insights and also, how to translate audiences into activatable segments
• Identify the right balance of audience and ‘personal’ communications and work with specialists to convert theory into action

• Work closely with central activation teams to translate strategic planning into implementation plans for activation
• Evaluate the effectiveness of the strategic planning in activation and appropriate measurement (eg. For audience solutions, customer-journey based targeting, contextual / cultural impact, personalization)

• Define and calibrate measurement frameworks and KPIs in coordination with Marketing Science and digital experts
• Provide insights and persuasive, client-facing narrative to performance – linking results to strategy and the client’s business objectives

• Work with the International client team to develop and deploy strategic recommendations and guidelines
• Define evaluation criteria and evaluate market recommendations
• Collaborate with market planning teams to improve their narratives, capability utilization and efficacy of their local recommendations

• Keep client teams up to date with developments and project status
• Manage projects and client deliverables in a timely fashion to achieve deadlines