Social Strategy Director

Company description

Performics UK is the performance marketing arm of Publicis Media, committed to exceeding business goals by blending Data, Tech, Ops, and Talent to accelerate performance impact daily. With over two decades of experience, we harness technology and innovation to generate and convert consumer demand across search, social, display, and commerce channels. Embracing a deep understanding of consumer intent and behaviour, we thrive on data-driven insights, guiding our planning and optimisation processes through rapid trials, real-time enhancements, and intelligent analytics.

As the world’s first Performance Orchestration agency, we have a proven track record of driving performance impact across diverse sectors and markets, leveraging our industry expertise to innovate and transform swiftly. Performics is dedicated to delivering award-winning results and empowering all Publicis Media UK clients.

Our client is one of the most prestigious brands in the world, and one of the most prestigious clients within Publicis.

They are a genuinely unique business in terms of their structure and goals, meaning that most of the common objectives of an agency client – sales, revenue, margin – are infrequent considerations. Instead, they seek to ensure that the dominant position they hold within their market, the almost ubiquitous aspiration to ownership and their unique synonymity with excellence are sustained, not just for the sales quarter or the financial year, but for the very long term.

This presents a unique challenge for media strategy, and that challenge is at the heart of this role.

The Strategy Director is responsible for driving the strategic direction of our clients digital presence across Social and You Tube.

Working in partnership with the Client Managing Director, Channel Leads and Data & Ops team, they will translate complex business challenges into clear, evidence based strategies, drawing on multiple sources of data to deliver recommendations that support their long-term brand ambitions.

This role requires exceptional communication and storytelling skills. They will confidently distil complex information into clear strategic narratives, facilitate discussions across senior stakeholders and build trusted relationships across client, channel and data teams to ensure alignment and clarity.

The role will lead strategic thinking across key social platforms, primarily Meta and You Tube, while also contributing to strategic development across Asian-market platforms where appropriate.

More broadly, the candidate will need a strong understanding of digital communications and brand strategy to ensure Social and You Tube recommendations support the client’s broader communications objectives

• Confidently present strategic recommendations to senior stakeholders, communicating complex ideas through clear and compelling narratives.
• Gather and interpret audience, platform, cultural and performance insights from multiple data sources to inform strategic recommendations.
• Lead deep dives and POVs into social platform evolution, audience behaviour, competitor activity and cultural trends relevant for the client.
• Partner closely with the Channel and Data teams to address business briefs with clear, evidence based strategic responses.
• Ensure strategic recommendations are effectively translated into planning and activation through close partnership with Channel teams.
• Work with Data teams to interpret complex analysis in clear insights and recommendations.
• Partner with local market teams to connect global and local learnings, ensuring strategies are informed by regional insight while maintaining global consistency.

- Extensive experience in digital strategy, particularly in Social

- Exceptionally strong presentation and storytelling skills, who can simplify complex thinking for a range of stakeholders

- Demonstrate experience across owned/earned/paid social through content, community, paid media

- Comfortable working with complex data and using it to tell a clear strategic story

- Naturally curious, with an interest in understanding the ‘why’ behind findings and learnings

- Passionate…