Senior Social Media Manager

Role:
Social Media Manager

Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.

As a part of The Brandtech Group, we’re at the forefront of leveraging cutting‑edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision‑making, empowering our teams to produce innovative and impactful results.

Day in, day out, you’ll bring the social presence of a major FMCG beauty & wellness brand to life. From content ideation, trend tracking and scheduling to community engagement, copy writing, and performance tracking, you manage the daily rhythm of social channels and ensure the brand shows up consistently and compellingly across platforms.

This is a role for someone who is organized, culturally‑fluent, and genuinely enthusiastic about social media as a discipline. You understand what makes content work on Tik Tok versus Instagram versus You Tube, you can write copy that fits the tone of each platform, and you notice when something is trending before it peaks.

We’re looking for someone who is as comfortable managing a content calendar and pulling a performance report as they are drafting a reactive post or briefing a content creator on an emerging format.

Success means channels that run smoothly, content that consistently meets brand and platform standards, a community that feels listened to and engaged, and performance data that shows steady growth in reach, engagement, and brand affinity.

Content Planning and Publishing

• Create and manage social content calendars across Tik Tok and Instagram and emerging platforms, ensuring a consistent cadence of planned, campaign, and reactive content
• Schedule and publish content across platforms, ensuring every post meets brand guidelines, platform specifications, and accessibility standards (captions, alt text, format requirements)
• Write and adapt social copy for each platform, ensuring tone of voice is consistent, compelling, and native to the channel
• Coordinate with the creative team and content creators to ensure assets are delivered on time, correctly formatted, and ready to publish
• Support the Senior Social Media Manager in planning always‑on content, campaign activations, and seasonal or product‑launch moments

Community Management and Engagement

• Monitor social channels daily, responding to comments, messages, and mentions in a timely, on‑brand, and thoughtful manner
• Engage proactively with audience, fostering a sense of community and connection that reflects the brand’s values of inclusivity and real beauty
• Track trending topics, hashtags, cultural moments, and platform features, flagging relevant opportunities to the wider team and, where appropriate, drafting reactive content
• Identify opportunities to surprise and delight audience through creative engagement, timely responses, and community‑building moments

Performance Tracking and Reporting

• Track and report on social content performance across platforms, compiling regular reports on key metrics including reach, engagement, saves, shares, and audience growth
• Use native platform analytics and social management tools to monitor content effectiveness, identify trends, and flag insights that can inform future content decisions
• Support the Senior Social Media Manager and Data Analyst in building a continuous learning loop between content output and performance data

Collaboration and Coordination

• Collaborate with content creators, designers, and copywriters to ensure social assets align with the content calendar and campaign objectives
• Support the coordination of influencer and creator content within the publishing schedule, ensuring assets are approved, scheduled, and tracked
• Work closely with the brand team on day‑to‑day social activity, keeping stakeholders informed of what’s publishing, what’s…