Senior Manager – CRM

Responsibilities

• Lead transformation initiatives that improve customer experience, campaign effectiveness, speed to market, operational efficiency, and commercial performance across CRM, digital, lifecycle marketing, brand communications, and campaign delivery.
• Define and deliver the Mar Comms transformation roadmap aligned to business strategy.
• Assess and evolve current operating models, workflows, governance, and capabilities.
• Identify opportunities to improve efficiency, effectiveness, and customer outcomes.
• Partner with Brand and Marketing leadership to evolve communications and brand strategy.
• Drive consistency across brand, CRM, digital, sales, and partner communications.
• Redesign end-to-end campaign and communications processes.
• Partner with CRM, Digital, Data, and Technology teams to improve marketing capabilities.

• Significant experience in marketing transformation, customer communications, CRM, or marketing operations.
• Proven experience leading complex cross-functional programmes to deliver commercial outcomes.
• Strong understanding of CRM and lifecycle marketing, digital marketing and customer journeys, brand and communications strategy, campaign operations, martech ecosystems, and operating model transformation.
• Strong stakeholder management and influencing skills.
  
  Commercial mindset with strong analytical capability.
• Ability to operate strategically while remaining delivery-focused.