Marketing Specialist, German Speaking

Responsibilities

• Manage Hydrafacial social media channels (Instagram, Facebook, Linked In): editorial calendar, community management, UGC, contests, boosted content and lives.
• Generate organic content, liaise with the Influencer agency and Sales Teams.
• Track and measure social media performance.
• Work cross-functionally with Customer Care, Sales, Loyalty, Product, and Quality teams to respond and support all inquiries and questions coming through various social media channels.
• Use excellent customer service and communication skills to support and nurture customers and consumers using our brand voice.
• Actively monitor conversations in the beauty, skincare, and health space, and insert Hydrafacial into the conversation.
• Assist the Marketing team in day-to-day activities such as scheduling influencer and contest winner appointments, creative briefs, and content management.
• Explore tagged content to select shareable content and repost content to Instagram stories daily.
• Use Hootsuite as a key tool in day-to-day social media monitoring, measuring, and listening.
• Build reports and insights to communicate to management.
• Create email journeys for providers, leads and consumers that engage with the audience and continue to optimize open and click-through rates.
• Be the point person for drafting, sending, and reporting on promotional messages, new product announcements, and other communications to customers.
• Control social media expenses according to Marketing Director’s guidance and marketing budget.
• Manage LVBX tool and agency to ensure optimal usage of the tool and drive social media reach.
• Brief and optimise social media and PPC lead generation campaigns in close partnership with the media agency.
• Liaise with the CS team to share Meta leads.
• Own The Drop content management platform and partner with Sales and CS teams to ensure content is up to date and easy to access.
• Manage e-commerce performance, optimize customer journey (cross-selling, UX).
• Create promotions and measure and track performance (KPIs Tracking).
• Support product launches via digital landscape (Web-shop, website and ads).
• Website maintenance, review user experience and pageview metrics to optimize content flow, website updates and resource platform management available to clients.
• Google Analytics analysis and reports.
• Support the Senior Digital Manager merchandising the e-commerce store.
• Support with the trade shows and congresses as required.
• Other duties as assigned.

• Minimum 3-5 years of applicable experience in a social media role with a focus on customer service.
• Social media savviness, experience with all major social platforms including:
  Instagram, Facebook, Linked In, You Tube, Tik Tok.
• Expertise with website, digital campaigns and Google Analytics.
• Strong understanding of digital environment (B2B- e-commerce) and lead generation.
• Clear communication skills to collaborate effectively with sales, customer care, training/education, product, quality, and creative teams.
• Proactive and timely responses to all incoming messages.
• Some weekend work expected.
• Eye for engaging, shareable content with the ability to think and act quickly.
• Creative and innovative mindset to implement out-of-the-box campaigns.
• Ability to work well in a fast-paced, team-oriented setting that requires a high degree of multi-tasking, teamwork and adaptability.
• Familiarity with marketing computer software and online applications (Mailchimp, Hootsuite, Later, Survey Monkey, Photoshop).
• Excellent knowledge of MS Office and Word Press.
• Fluency in English and German a must.

Below are skills and terms extracted directly from this job posting to improve Applicant Tracking System (ATS) visibility. This unique feature helps candidates tailor their applications more effectively — a feature exclusive to Job Tailor job listings.

• Social Media Savviness
• Digital Campaign Management
• Performance Tracking (KPIs)
• Website Maintenance
• Lead Generation Strategies

• Clear Communication
• Proactive Problem Solving
• Creative Mindset
• Team Collaboration
• Adaptability