Senior VIP & Culture Manager

Belmond is on a mission to become the world's most desirable luxury travel brand. Within our Creative Team, the Senior VIP & Culture Manager plays a vital role in ensuring Belmond not only creates legendary travel experiences but also resonates deeply within contemporary culture. This role is responsible for strategically identifying, engaging, and collaborating with celebrities and Key Opinion Leaders (KOLs) to increase brand/ product awareness and to create compelling, culturally relevant storytelling across various formats, including film and editorial.

This individual will champion Belmond's presence in culture more generally, working with our KOL and cultural communications agency to amplify our unique activities and narratives. This is a vital role requiring incredibly strong relationship management skills, often navigating complex teams and powerful agents/managers, to build and nurture a vibrant community around the Belmond brand.

• Cultural Intelligence:
  Develop a deep understanding of current cultural trends, emerging personalities, and relevant storytelling opportunities to position Belmond at the forefront of luxury travel and lifestyle conversations.
• KOL Identification & Curation:
  Proactively source, recommend, and engage a diverse portfolio of Key Opinion Leaders (KOLs), taste makers, and celebrities for collaborative projects, including events, hosting, film production and general storytelling formats.

• Work closely with KOLs to co-create authentic and engaging content that perpetuates the legendary art of travel, captures the essence of Belmond properties, and resonates with target audiences. This includes conceptualising and executing Belmond led storytelling projects.
• Relationship Management:
  Continuously build and nurture strong, long‑term relationships with KOLs, celebrities, influencers, their agents, and managers, ensuring seamless collaboration and a positive experience.
• Collaborate with Belmond's cultural communications PR agency to strategically express and amplify Belmond's cultural activities and content, enhancing brand perception and reach within relevant cultural landscapes.

• Alongside the Global Communications and Divisional teams, manage global agencies - markets include: UK, USA, France, China, Southeast Asia, Australia, Spain and Brazil.

• KOL Strategy:
  Plan and implement the global KOL strategy for the Belmond brand, aligning with overall brand/product strategy and ensuring cultural relevancy. Work closely with the Global Communications team to plan and implement key KOL activations and hosting opportunities that align with the annual communications calendar.
• Community Growth:
  Accelerate community growth by strategically engaging and managing a diverse range of influencers.
• Advocacy Opportunities:
  Work in collaboration with PR, Social Media, and Brand teams to maximise advocacy opportunities and performance across all brand and property initiatives.
• Influencer Trips & Campaigns:
  Organise and manage global influencer trips to amplify visibility of key global/local initiatives and product launches.
• Talent Agency Management:
  Hire and manage Talent/Influencer agencies when required, overseeing contracts and deliverables.

• Event Ideation & Execution:
  Ideate and execute global events in support of brand campaigns, generating PR and building brand advocacy and community.
• Launch Events:
  Work closely with Divisional/Property teams to plan and execute events for new property launches or property reopenings.
• B2B/B2C Support:
  Support Global and Divisional teams for B2B and B2C events, consulting on event plans and suggested programming.
• Logistics & Oversight:
  Manage all aspects of events including supplier relations, guest lists, logistics, videography, and on‑site execution.
• Travel:
  Travel for event management and new product launches when required.

• Communications Calendar:
  Support the Global Brand & Content Director with the drafting and implementation of the global annual communications calendar, including key KOL…