Marketing Lead, International Scripted Series Strategy- Apple TV

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View more categories View less categories Sector Marketing, Advertising and PR ,Project and Program Management ,Sales and Business Development Role Manager Contract Type Permanent Hours Full Time

Thrilling dramas. Epic sci-fi. Feel-good comedies. It all lives on Apple TV. With hundreds of millions of people discovering the best stories every day. We keep the creative visions of artists, writers and filmmakers intact, while sharing their works with audiences in over 100 countries worldwide.

Are you a strategic leader with a passion for entertainment, content and the role it plays in our culture? Are you capable of driving meaningful business impact and definitive results through inspiration, innovation and informed decision making? As part of our Apple TV International Series Strategy team, you'll partner with the Apple TV team, cross-functional partners, International programming & development, EPs/Show runners, talent, agencies and more to create culturally resonant, audience-first marketing strategies and robust go-to-market plans for our International Scripted series.

The Apple TV Marketing Strategy team is seeking a high-performing, dynamic, creative and solution-oriented individual, who will partner closely with various teams across the organization to bring a consumer journey to life for our International Scripted Series. You will be an integral part of a team working to define the strategic vision for a campaign, serve as a central cross-functional partner, handle the various workflows and oversee tactical execution for all owned, earned and paid plans, all with the goal of driving buzz, cultural resonance and ultimately, viewership for Apple TV content.

This role is based in Apple's London office.

• Manage key relationship with the International Scripted Series Development team based in London.
• Lead title teams as the strategic visionary and campaign quarterback driving creative briefs, positioning and strategy for Scripted Series from our International Development team.
• Drive campaigns forward with key partners including development, current, producers/creators, filmmakers and show runners.
• Assist in internal and external partner execution of multi-media creative assets that extend our content across paid, owned and earned initiatives.
• Ensure materials are aligned to series positioning and brand, and that creative is consistent across all consumer touch points.
• Support cross-functional team planning across campaigns by participating in key meetings, presentations, developing campaign recaps and updates, and using project documents, such as marketing trackers, timelines, status reports, budget review, etc. to ensure execution against goals.
• Prioritize resources and manage deliverables requirements, and communicate realistic timelines for execution.
• Work in partnership with multiple Creative teams to ensure materials are aligned with the series positioning and Apple branding.
• Identify and execute brand partnerships, promotions, grassroots marketing, activations and integrations with internal teams or 3rd parties and partner with Apple Ecosystem on cross-company promotions including with Apple retail, Music, News, Books, Pay, etc.

• Media strategy and analytics, e.g. media mix decisioning, budgeting and forecasting, media pricing and budget optimization, return on investment, goals / measurement preferred
• Digital first mindset, with understanding of how to leverage organic social and digital spanning content creation, community and audience development
• Experience working on brand partnerships and multi-touchpoint integrations with internal teams, third parties, retail, experiential, newsletters, email, or editorial placements
• Bachelors degree or equivalent.

• Minimum 10 years in consumer marketing experience across media/ entertainment for Scripted series.
• Knowledge and experience in supporting robust portfolio of creatively led 360-campaigns, from strategy to executing the tactics
• Highly-matrixed organization experience, driving…