Senior SEO Executive, Performance Content

Senior SEO Executive, Performance Content

London, United Kingdom

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation nected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

Job Title: Senior Account Executive - SEO Content & Digital PR Strategy

Reporting to: Head of Performance Content

About the Role

Are you a digital marketer with a passion for search, content, and creative strategy? Are you excited by how AI is changing the way people discover brands online?

We are looking for an ambitious

Senior Account Executive to join our SEO Performance Content Team.

In this role, you will work closely with the Head of Performance Content to deliver organic search growth and authority. You will work across a prestigious portfolio of household names (including a global FMCG giant and leading brands across nutrition, pet care, and consumer goods) as well as supporting on other exciting client accounts.

What makes this role unique? This role bridges the gap between technical search optimisation and creative brand building. In our team, Digital PR is highly strategic and built entirely on SEO data to drive organic authority. Rather than running transactional media outreach and pitching journalists yourself, your focus will be on the strategic end-to-end SEO process-from contentroadmappingand copywriting to conceptualising link-earning campaigns.

Key Responsibilities

SEO Content & Creation (approx. 70%)

• End-to-End Content Delivery: Support and work across the entire content lifecycle-frominitialsearch data analysis and building out content strategy plans/roadmaps, to preparing briefs and writing copy.
• Copywriting & Creation: Write and edit high-quality, engaging, and SEO-friendly copy (from short-form landing pages to long-form articles) that aligns with clients’brand guidelines.
• On-Page Optimisation: Review and optimise on-page content to ensure it is structured effectively for both search engines and emerging AI-search formats.
• Keyword & Trend Research: Use SEO tools to uncover search trends, conduct keyword research, andidentifycontent gaps.
• Creative Campaign Support :
  
  Participate in brainstorms to help develop creative, link-earning Digital PR ideas designed to boost brand authority.
• Agency Coordination: Assistin briefing and coordinating with WPP partner agencies and external PR teams to ensure our searchobjectivesare aligned.
• Backlink & Competitor Monitoring: Monitor client and competitor backlink profiles toidentifyfresh link-acquisition opportunities.
• AI & Search Tracking: Help the team track how the search landscape is evolving, keeping an eye on AI search developments.

Account Coordination & Reporting

• Day-to-Day Support: Help manage timelines, deliverables, and communication between our team,clientcontacts, and external partners.
• Reporting: Assistin gathering data and compiling performance reports todemonstrateorganic search and backlink growth.

What We Are Looking For (Skills & Experience)

• Experience: 1.5 to 3 years’ experience spanning both SEO/Content and Digital PR simultaneously (ideally within an agency environment).
• A solid SEO foundation: practical experience in keyword research, SEO strategy mapping, and understanding how backlinks build organic authority.
• Copywritingskills: aproven ability to write compelling,accurate, and on-brand copy. A keen eye for detail, grammar, and tone of voice isa must.
• Curiosityaround AI & Tech: familiarity with AI tools, or experience in building custom AI agents, is highly beneficial (though training will be provided if not).
• Strongcoordinator: excellent organisational skills, with a creative mindset and the ability to multitask across different brand portfolios.
• Communication: confident collaborator,…