Financial Services Marketing Manager

Purpose of the role

Financial Services is Natterbox's primary target vertical, spanning banks, fintechs, payments and insurance customers. This role exists to give that vertical a dedicated commercial voice within marketing: someone who owns Financial Services positioning, messaging, and campaign execution end-to-end, and who can move as fast as the pipeline requires. This is a hands-on, individual-contributor role reporting into the Global Marketing Director. It's for someone who can turn a vertical strategy into a live campaign, a piece of content, or a piece of sales enablement without needing a team underneath them to do it.

If you want deep ownership of one of Natterbox's most commercially important verticals, and you're comfortable being the one who builds as well as plans, this is the role.

You will own demand generation execution for the Financial Services vertical across inbound, outbound, paid search, events, content, and webinars, aligned to SQL and pipeline targets set with the Global Marketing Director. You will maintain the Financial Services ICP and segment targeting, keeping campaigns focused on the banks, fintechs, payments, and insurance accounts most likely to convert. You will track and report on Financial Services marketing-sourced and marketing-influenced pipeline, flagging performance gaps early.

You will manage the Financial Services share of the marketing budget, tracking spend and justifying it against pipeline outcomes.

You will own Financial Services-specific GTM strategy, positioning, messaging, and competitive differentiation, keeping it current as the product and regulatory landscape evolve. You will translate new product capabilities into Financial Services-relevant messaging, working closely with Product Marketing on launch communications for the vertical. You will own Financial Services sales enablement materials: battle cards, competitive intelligence, objection handling, and pitch materials built for the vertical's specific buying concerns (compliance, security, resilience).

You will be the primary marketing point of contact for Financial Services-focused sales reps, providing daily input on messaging, competitive positioning, and deal support.

You will own the Financial Services content strategy: case studies, thought leadership, webinars, and executive profiling that build credibility with regulated-industry buyers. You will work with the Customer Marketing Manager to build advocacy and reference programmes with Financial Services customers, supporting retention and expansion. You will ensure the Natterbox brand and website content addresses Financial Services buyers clearly and credibly, working with the wider marketing team to keep it current.

You will lead the strategy and priorities for Financial Services-focused events, including sponsor ships such as CX BFSI Exchange Europe, from planning through to execution and follow-up. Where a marketing colleague owns a specific supplier or event partner relationship, you will work closely with them to make sure Financial Services requirements, messaging, and standards are built into that partner's planning and delivery, rather than managing every relationship directly yourself.

You will flag any gaps or risks in supplier or event partner delivery that could affect Financial Services outcomes, working with the relationship owner to resolve them.

5+ years in a B2B SaaS or technology marketing function, with hands-on accountability for campaign execution and pipeline contribution, not just brand or comms delivery. Experience marketing to, or working within, financial services, fintech, banking, payments, or insurance, with credibility speaking to regulated-industry buying concerns. Demand generation execution experience: running campaigns across paid, content, events, and webinars against SQL targets. Product marketing experience: turning product capability into positioning and messaging that lands with a specific vertical audience.

Experience working directly with sales teams on enablement, messaging, and deal support.

Vertical fluency: you understand the commercial and buying pressures facing financial services organisations and can speak to them credibly. Hands-on execution: you're comfortable…