Marketing & Communications Director

JOB TITLE:

Marketing & Communications Director

LOCATION:

London UK Headquarters

HOURS:

Full Time

EMPLOYMENT TYPE:

Permanent WORKING PATTERN:
Hybrid. 4 days in office and 1 day remote (non contractual and subject to change) REPORTS INTO:
Creative Director, Commercial Director DIRECT REPORTS:
Marketing Manager

PURPOSE:

Provide strategic leadership across the Marketing & Communications function, defining and delivering an integrated brand, marketing and communications strategy that strengthens brand desirability, drives commercial growth and supports the long-term ambitions of the business.

Lead the strategic direction of all Marketing & Communications activity across RTW, Bridal, Bespoke and Home, ensuring every customer-facing touchpoint reflects the Emilia Wickstead brand while supporting commercial growth and long-term brand equity.

The remit includes Brand Marketing, Retail Marketing, Wholesale Marketing, Digital Marketing & CRM, PR, VIP & Media Relations, Creative Production, Events, Partnerships and Customer Communications.

Work closely with the Founder and senior leadership team to align marketing and communications activity with the wider business strategy.

• Provide strategic oversight of all brand, retail, wholesale and customer marketing activity, ensuring integrated campaigns support both brand equity and commercial performance.

• Lead the annual marketing strategy and calendar, overseeing seasonal launches, Fashion Week, campaigns, retail activations, trunk shows, wholesale marketing initiatives, partnerships and customer engagement programmes.

• Work closely with Retail, Wholesale and Client Services to identify opportunities to grow customer acquisition, retention and lifetime value, with particular focus on UHNW and VIC clients.

• Provide strategic leadership across PR, VIP and media relations, ensuring a consistent brand narrative and a best-in-class communications strategy across all markets.

• Oversee external PR agencies, media relations, celebrity dressing, VIP strategy, editorial opportunities, events and Fashion Week communications, ensuring activity delivers measurable impact while strengthening brand awareness and reputation.

• Provide strategic oversight of creative production and visual brand execution, ensuring every customer-facing asset reflects the highest standards of luxury and reinforces the Emilia Wickstead brand identity.

• Champion the continuous elevation of the brand's visual identity across all marketing and communications touchpoints, ensuring creative output remains distinctive, aspirational and commercially effective.

• Oversee the development and delivery of campaign imagery, content, graphic design, marketing collateral and creative assets, ensuring consistency across retail, wholesale, digital, PR and CRM channels.

• Drive innovation across creative production by identifying opportunities to improve quality, efficiency and creative workflows through emerging technologies, including AI, while maintaining the integrity of the brand aesthetic.

• Digital and e-commerce marketing sits within scope, with natural cross-departmental collaboration across social, affiliate/influencer, paid, SEO, newsletters, website updates for seasonal releases and coordination on seasonal assets.

To note - the role does not line-manage the Head of E-commerce; the overlap between marketing and e-commerce will be assessed with the Commercial Director and in coordination with the Head of E-commerce as part of the engagement.

• Own the annual Marketing & Communications budget, ensuring investment is aligned with strategic priorities and commercial objectives across Marketing, PR and Creative.

• Responsible for annual budget planning, forecasting, supplier negotiations and ongoing budget management, ensuring resources are allocated effectively while delivering maximum return on investment.

• Monitor and report on departmental KPIs, analysing marketing performance, PR effectiveness, creative operations, budget utilisation and commercial outcomes to inform future strategy and continuous improvement.