Senior B2B Marketing Lead - Premium Design & Events

Our client is a premium, design-led B2B business whose products are found in some of the world's most prestigious venues, luxury accommodation and high-end event spaces. With an international footprint, an active trade show programme and a growing commercial agenda, this is a business that takes its market positioning seriously. A new Marketing Director has recently joined to build the marketing function from the ground up, and this is one of his first hires.

If you're a hands-on B2B marketer who thrives on ownership, knows how to connect marketing activity to pipeline, and wants a genuinely broad remit in a premium environment, this is worth a look!

Reporting directly into the Marketing Director, the Senior Marketing Executive is the most experienced individual contributor in a small, high-performing team. This is a broad role spanning lead generation, campaign delivery, events, brand and content. You'll work closely with the sales team to ensure marketing is directly driving commercial outcomes, and you'll set the quality standard for everything the team produces.

• Own multi-channel lead generation campaigns across email, paid, social and content, aligned to commercial pipeline objectives
• Manage Hub Spot end to end, workflows, nurture sequences, list management, lead scoring and pipeline attribution
• Develop and manage premium lead magnet content, whitepapers, lookbooks, space planning tools and gated landing pages, to grow the prospect database and drive inbound enquiries
• Design and deliver email marketing campaigns to prospect and existing contact segments, monitoring and optimising performance over time
• Report monthly against lead generation KPIs, feeding insight into the wider marketing team review

• Plan and execute trade shows and industry events end to end, from logistics and stand design through to on-site delivery and post-event follow-up
• Support the commercial team with bespoke sales materials, space planning renders and tailored presentations
• Build and manage prospect pipelines, identifying target accounts and supporting outreach strategies that convert interest into qualified leads

• Contribute to the content programme, producing and briefing compelling assets across digital and print that reflect a premium market positioning
• Support social media management including content planning, scheduling, publishing and community engagement
• Collaborate on product launches, ensuring all brand and content assets are delivered on time and on brief

• Demonstrable marketing experience in a B2B, premium or design-led environment, with a proven track record across lead generation and campaign delivery
• Hands-on Hub Spot experience including workflow automation, list management and campaign reporting
• Strong written communication skills, everything produced needs to reflect a premium standard, and you'll be setting the bar for the team
• Data-literate and comfortable using CRM and analytics tools to measure, report and optimise
• Highly organised with strong project management skills and the ability to manage multiple work streams at pace
• Proactive and self-directed, comfortable working with a high degree of autonomy in a fast-moving SME
• Experience in a design, interiors or premium product environment is a bonus, as is confidence with tools like Canva, Figma or Adobe Creative Suite
• AI tool fluency is valued here, if you've built smart habits around using AI to improve your output and efficiency, say so

Our client is also hiring a Marketing Executive. The core of the role follows a similar shape, Hub Spot, events, lead generation and email campaigns, but at a more execution-focused level within an established framework. If the Senior role is a stretch but the work appeals, apply and tell us. We'll assess every application across both levels and come back to you accordingly.

• West London (just a few stops from Paddington)
• 4 days office

• Senior Marketing Executive - £45,000 per annum
• Marketing Executive - £35,000 per annum
• 23 days holiday (rising with service), pension, healthcare cash plan, high-end modern shared offices with communal areas and cafe, and great workplace culture

We offer equal opportunities to all candidates regardless of race, religion, gender, sexuality, disability, age, and other protected status as required by applicable law. For further information about our DE&I commitments, please visit: