Biddable Account Director - 12 months maternity cover

Company Description

Performics UK is the performance marketing arm of Publicis Media, committed to exceeding business goals by blending Data, Tech, Ops, and Talent to accelerate performance impact daily. With over two decades of experience, we harness technology and innovation to generate and convert consumer demand across search, social, display, and commerce channels. Embracing a deep understanding of consumer intent and behaviour, we thrive on data-driven insights, guiding our planning and optimisation processes through rapid trials, real-time enhancements, and intelligent analytics.

Performics UK is the performance marketing arm of Publicis Media, committed to exceeding business goals by blending Data, Tech, Ops, and Talent to accelerate performance impact daily. With over two decades of experience, we harness technology and innovation to generate and convert consumer demand across search, social, display, and commerce channels. Embracing a deep understanding of consumer intent and behaviour, we thrive on data-driven insights, guiding our planning and optimisation processes through rapid trials, real-time enhancements, and intelligent analytics.

As the world’s first Performance Orchestration agency, we have a proven track record of driving performance impact across diverse sectors and markets, leveraging our industry expertise to innovate and transform swiftly. Performics is dedicated to delivering award-winning results and empowering all Publicis Media UK clients.

You Tube has become a central platform in our client’s overall communications strategy – representing, in many ways, the home of their content outside their owned platforms.

The successful candidate will be integral to the successful operations on all of our paid activations across You Tube – and being part of a dedicated paid media activation team that works to flawlessly deliver a large volume of campaigns every year aligned with the client’s high-profile sporting and cultural sponsor ships (Tennis, Golf, Cinema etc).

You’ll be working with senior client stakeholders, ensuring that our paid activations deliver clear, measurable brand impact.

The role requires strong attention to detail - fostering a culture of excellence and people. You should be adept in translating the big vision into practical, actionable steps for the team, while also helping to translate tactical tests and pilots back into the overall vision. You will be responsible for a key part of the account so will need to strike the right balance of attention to detail and management of junior team members.

• Develop paid You Tube strategies, ensuring implementation is actioned to a high standard across the team.
• Lead upfront media planning and strategic responses to global briefs alongside the account Lead
• Identify, scope and propose relevant new opportunities that are aligned to broader business goals
• Collaborate with agency and other internal Client teams to align You Tube with other broader media and owned channels (Search, other social platforms)
• Work on quarterly reviews and strategic updates
• Hold a close working relationship with Google and other partners to account on client service, performance, and innovation.

• Build strong client relationships and present clear, strategic thinking
• Coach and manage entry-level talent, support their growth through feedback and training.
• Maintain high standards of delivery, process, and performance
• Act as a visible and supportive leader, set the tone for a high-performing and inclusive culture.
• Recognise team wins and create an environment where people feel valued and motivated.
• Act as a role model for behaviour, quality and professionalism.

• Lead on Reporting and insights to develop and track measurement frameworks that align paid initiatives with client KPIs.
• Ensure the team can interpret, action, and communicate insights campaign reports and platform insights eg You Tube Studio
• Translate data and insights into clear, actionable media optimisations and recommendations

• Own processes that ensure quality team output, including campaign planning…