Senior CRM Executive

At All Saints we are in the business of feelings - making our customers feel cool and confident. If, like us, you believe in the power of a great outfit, we'd love to talk to you.

We're a global brand made up of a very diverse mix of talented people in a huge variety of roles. Our products are designed in house and made by a small number of suppliers and artisans around the world to sustainable standards.

We are a brand embarking on a very exciting plan and we are seeking new members of the team who want to contribute to this.

We are looking for a Senior CRM Executive to join our CRM team, reporting directly to the Global CRM Manager. In this role, you will support the delivery of our global CRM strategy and oversee daily operations across multi-channel campaigns. You will work closely with the Global CRM Manager while guiding and supporting our Junior CRM Executive and CRM Executive. This role requires a candidate with strong fast-fashion retail experience who can balance technical execution, data analysis, and commercial campaign planning.

• Lead day-to-day operations, including building and scheduling lifecycle, promotional, and transactional
• campaigns across Email, SMS, Push, and In-App
• Own the CRM communications calendar, ensuring alignment with trading and brand priorities
• Support campaign execution across channels to drive customer lifecycle engagement
• Ensure all CRM activities adhere to brand guidelines and maintain a consistent customer journey
• Manage and optimise automated customer journeys alongside the CRM Manager
• Lead campaign QA and testing to verify logic, segmentation, and dynamic content before deployment
• Utilise audience segmentation and dynamic content to deliver targeted messaging
• Understand the technical setup of the CRM platform and collaborate with the Digital Product Lead on platform healthand integrations
• Monitor daily and weekly CRM performance, provide initial analysis, and contribute to standard reporting outputs
• Analyse campaign results to identify improvements and present findings to senior stakeholders
• Suggest new A/B testing approaches and adapt strategies based on changing customer behaviour or trading priorities
• Work alongside the CRM Manager to mentor and guide the Junior CRM Executive and CRM Executive, delegating tasks and reviewing output
• Partner cross-functionally with Trade, Design & Content, Analytics, Performance Marketing, Compliance, Buying, Merchandising, and Tech
• Keep up to date with industry developments to ensure activities remain market-leading and fully compliant

• Proven track record in building, launching, and optimising CRM campaigns using a Tier-1 ESP (e.g., Emarsys, Klaviyo, Attentive) within e-commerce or fast-paced fashion retail
• Strong proficiency in Excel/Google Sheets (data handling, complex formulas) and experience using Google Analytics and Looker
• Strong understanding of CRM data structures and multi-channel messaging (Email, Push, SMS, In-App)
• Ability to plan campaign calendars, select relevant products for commercial alignment, and provide constructive feedback on visual assets
• Highly organised, resilient, and adaptable to shifting business requirements
• Team management and leadership experience is desirable
• Excellent team player with a collaborative approach to working
• Strong communication and interpersonal skills with the ability to collaborate effectively across teams

Based in our East London Studios in vibrant Shoreditch with perks and benefits offered from local businesses including discounts on food, shopping and health & beauty. Studio Location. Approximately a 10 minute walk from Liverpool Street Station and a 5 minute walk from Shoreditch High Street.

We work as one proud team to get the best for our customers

We are joined up and encourage others to share their ideas

We know our goals, and we work with clear outcomes in mind

We are self aware, understand the impact we have on others and are positive about the future

• A generous wardrobe allowance so that you can wear our beautiful clothes to…