Head of Creator

Zeno London is a communications agency that helps brands build relevance, engagement and advocacy through audience‑first strategies.

We are looking for an experienced creator marketing leader to lead and grow Zeno London’s creator capability as part of the wider ZDX leadership team. This role combines strategic leadership, client counsel, team development, thought leadership and commercial growth.

• Lead the development of creator marketing strategies across a diverse portfolio of clients and sectors.
• Provide senior strategic counsel to clients on creator marketing, leveraging creator intelligence, audience insights, social trends and platform developments to inform data‑driven recommendations and programme design.
• Ensure creator programmes align with wider communications, social and business objectives.
• Oversee campaign planning from audience and creator identification through to activation, optimisation and reporting.
• Act as a senior client lead and trusted advisor on creator‑led communications programmes.
• Present strategic recommendations and campaign approaches confidently to senior client stakeholders and integrated agency teams.

• Own and evolve Zeno London’s creator marketing proposition and service offering.
• Identify emerging opportunities, platform developments and industry trends that can create value for clients and the agency.
• Develop frameworks, processes and best practice to ensure high‑quality delivery across creator programmes.
• Work closely with global and regional teams to share learning and contribute to broader creator marketing initiatives across the network.
• Champion the adoption of AI and emerging technologies across the creator workflow, driving greater efficiency, creator discovery, audience analysis, content optimisation, reporting and programme innovation.

• Lead, mentor and develop creator specialists and wider digital team members.
• Support recruitment, onboarding, coaching and career development across the creator capability.
• Foster a collaborative and inclusive team culture that encourages creativity, innovation and continuous learning.
• Partner closely with account, strategy, creative, paid media, analytics and production teams to deliver integrated client programmes.

• Act as a visible ambassador for Zeno’s creator marketing capability across the industry.
• Develop thought leadership, points of view and trend analysis that position Zeno as a leader in creator marketing and digital communications.
• Represent the agency at industry events, conferences, awards programmes, webinars and client‑facing forums.
• Build and maintain strong relationships with creators, talent managers, creator agencies, platforms and key industry partners.
• Support marketing and business development initiatives through speaking opportunities, panel participation, media commentary and content creation.
• Identify emerging trends and cultural shifts within the creator economy, translating them into opportunities for clients and the wider agency.

• Identify opportunities to grow creator services across existing clients and sectors.
• Lead creator work streams within new business pitches and agency growth opportunities.
• Develop compelling creator‑led recommendations, proposals and thought leadership that support agency growth.
• Support forecasting, project scoping and commercial management of creator programmes.
• Contribute to the continued growth and positioning of ZDX as a market‑leading digital practice.
• Play an active role in shaping the agency’s creator marketing vision and long‑term growth strategy.

• 10+ years’ experience in creator marketing, influencer marketing, social media, digital communications or integrated marketing, gained within agency and/or in‑house environments.
• Significant experience developing and leading creator strategies across major consumer, corporate, technology, healthcare and/or regulated brands.
• Deep understanding of the UK creator landscape, social platforms and emerging…