Ecommerce Manager, Europe

Join this dynamic team focused on delivering better nutrition for every step of life's journey The Opportunity

Are you excited to work in a fast paced, dynamic environment? Do you have the skills and passion to build brands brilliantly online? Are you ready for a role that allows you to be innovative and build new capabilities, and where you can see your impact every single day? And are you passionate about shaping the future of Digital at the world’s leading Sports Nutrition Company?

The E-Commerce Manager is responsible for driving sustainable and profitable growth across the online ecosystem, namely Marketplaces (Amazon) and DTC. This role plays a critical part in accelerating both digital and digitally influenced sales through strong commercial leadership, strategic partnership management, and best-in-class e-commerce execution.

The role requires a highly collaborative and future-focused mindset, working cross-functionally with media, content, data & analytics, RGM, supply chain, and market teams to deliver best-in-class brand and shopper experiences to our consumers online. The successful candidate will combine strong commercial rigor with a deep understanding of the evolving digital commerce landscape to unlock growth opportunities and drive competitive advantage.

This role will be based in London, reporting to the Head of DTC. The remit will span across Europe so the candidate will need strong networking and communication skills to navigate and influence across a complex multi-functional and geographical stakeholder network. The role will work closely with the E-Commerce Europe COE team as well as Digital resource in Markets and Central Functions.

We are looking for an digital expert and a strategic thinker who can challenge the status quo and take our digital business to the next level. The candidate needs to be commercially minded, with a strong growth mindset, excellent leadership skills, and a natural ability to inspire and galvanize teams.

• Implement strategies to drive online performance, customer engagement and retention.
• Monitor performance, track KPIs, and optimise the online shopping experience to maximise growth and customer value.
• Develop and manage pricing strategies and promotional offers to drive sales and optimise margins.
• Develop growth strategies, to build the brand through Commercial, Content and Community initiatives.
• Provide strategic recommendations and guidance to markets.
• Balance short-term performance with long-term value creation and brand equity.

• Execute digital marketing campaigns and product launches with local markets, aligning with their business goals.
• Coordinate the trade calendar across multiple regions, ensuring consistency, maximising impact of activations and key trade events.
• Collaborate with In Market teams, Supply and Merchandisers to ensure product availability and best in class customer service.
• Use customer feedback, search data, on site data, and reviews to improve product content, identify trends, and support trading decisions.
• Implement go-to-market strategies for product launches, promotions, and campaigns.
• Establish KPIs and best practices to optimise market impact and improve efficiency across regions

• Work closely with media and content teams to optimise traffic, conversion, and overall digital performance.
• Collaborate closely with Performance Marketing team to drive performance of GPN brands, ensuring seamless executions aligned to trade plans.
• Leverage digital shelf analytics and search insights to improve discoverability, content quality, and conversion.
• Champion a test-and-learn mindset to continuously improve performance.

• Partnership with COE Data, Analytics & Insights team to identify opportunities, diagnose performance gaps, and shape strategic recommendations
• Drive a data-led approach to forecasting, planning, and decision making
• Translate complex data into clear commercial actions and business narratives

• Build strong partnerships across markets, COE teams, supply chain, finance,…