Senior CRM Manager

Our client is investing heavily in its consumer growth team after a recent transition, creating a rare opportunity to build CRM from the ground up. This is not a maintenance role - it’s a chance to redefine how CRM contributes to revenue, with clear backing to significantly scale its impact.

Working with a fast-growing digital marketplace, you’ll join a product-led environment where experimentation, ownership, and pace are valued. As Consumer CRM Manager, you’ll take CRM beyond campaigns - embedding it into the customer journey, influencing behaviour, and driving measurable growth across the funnel.

The Consumer CRM Manager will own and scale CRM as a high-impact growth channel, driving performance from early engagement through to repeat usage.

• Build and optimise lifecycle journeys across email, push, and in-app
• Increase CRM contribution to bookings from ~2% to 10–20%
• Lead A/B testing programmes to refine messaging and timing
• Partner with Product and Brand to embed CRM into new features
• Establish robust QA, processes, and operational best practices

• Hands-on CRM experience within consumer, marketplace, or scale-up environments
• Strong knowledge of tools such as Braze (or similar platforms)
• Data-led mindset, linking CRM activity to revenue and retention
• Proven ability to work in ambiguity and move quickly
• A proactive, ownership-driven approach with a bias for action

• £75k–£85k base salary with 15% bonus potential
• Real ownership to build CRM as a growth engine
• Direct impact on customer experience and commercial outcomes
• Hybrid working in a central London office
• Share schemes, wellbeing support, and flexible benefits
• Clear opportunity to shape strategy and influence senior stakeholders

We are committed to promoting equality of opportunity for all employees and job applicants. In line with the Equality Act 2010, we strive to create and maintain a working environment in which everyone is able to make the best use of their skills, free from discrimination or harassment, and in which all decisions are based on merit.