Senior Ecommerce & Growth Manager

Butter & Crust is a fast-growing weekend breakfast subscription business. We deliver fresh sourdough, pastries and breakfast extras to customers’ doorsteps before 9am every weekend.

We’re looking for a hands-on Senior Ecommerce & Growth manager to own and improve the way customers discover, buy and subscribe to Butter & Crust.

This is a broad, practical ecommerce role covering our website, CRM, subscriptions, paid acquisition, CRO, analytics and the technical systems that connect everything together.

You’ll work closely with the founder, our paid creative team and external specialists, but we’re looking for someone who can personally get a lot done.

That might mean building a campaign in Klaviyo, setting up a new subscription product in Shopify and Recharge, launching an A/B test, reviewing Meta performance, editing a landing page, or using Codex or Claude Code to fix something directly.

This is not a role where you simply brief agencies and wait for things to happen.

We’re looking for a commercially minded ecommerce operator who can spot an opportunity, work out what needs to change, and help get it live.

Butter & Crust is a fast-growing weekend breakfast subscription business. We deliver fresh sourdough, pastries and breakfast extras to customers’ doorsteps before 9am every weekend.

We’re looking for a hands-on Senior Ecommerce & Growth manager to own and improve the way customers discover, buy and subscribe to Butter & Crust.

This is a broad, practical ecommerce role covering our website, CRM, subscriptions, paid acquisition, CRO, analytics and the technical systems that connect everything together.

You’ll work closely with the founder, our paid creative team and external specialists, but we’re looking for someone who can personally get a lot done.

That might mean building a campaign in Klaviyo, setting up a new subscription product in Shopify and Recharge, launching an A/B test, reviewing Meta performance, editing a landing page, or using Codex or Claude Code to fix something directly.

This is not a role where you simply brief agencies and wait for things to happen.

We’re looking for a commercially minded ecommerce operator who can spot an opportunity, work out what needs to change, and help get it live.

• Owning day-to-day performance and development of the Butter & Crust website
• Creating and managing products, variants, collections, pricing, images, metafields and selling plans in Shopify
• Making sure new products are correctly configured across Shopify, Recharge, bundles and subscription frequencies
• Improving product pages, landing pages, navigation, FAQs and the overall customer journey
• Building and editing pages using tools such as Replo or Shopify theme sections
• Testing and managing offers, discount codes, free gifts, delivery thresholds and promotional mechanics
• Working with operations to ensure product availability and online merchandising reflect what we can fulfil
• QAing the complete journey across mobile and desktop, from the landing page through bundle building, cart and checkout

• Planning and managing the Klaviyo campaign calendar
• Writing and building both plain-text and designed emails
• Creating product launches, weekend reminders, upsell campaigns, offers and reactivation campaigns
• Building and improving automated flows across welcome, abandonment, post-purchase, churn prevention and win-back
• Developing useful customer segments based on lifecycle stage, purchase behaviour, subscription status and delivery cadence
• Using HTML and Klaviyo templating to build more personalised campaigns