GBI DCom Media Manager

About the role

Haleon announced ambition to drive Digital Commerce penetration ahead of other channels GBI market, being the 4th biggest one, plays a pivotal role in delivering the company’s promise. Complex market structure composes of all digital channels:
Pure Play, Omni (brick & click), e-Pharmacy, Omni Pharmacy and emerging channels. Each one of those has its own peculiarities, often with differences between the customers within the channel Digital Insights are fundamental to the success of Haleon in GBI and those insights will be a core structure of our category initiatives in this space This individual will support Haleon’s approach to DComm media to help support the growth of our eCommere business.

Delivering across key DComm media objectives Own DComm media performance across key KPIs for Paid Search (CPCs, SOV%) and lower funnel programmatic media (CPMs, NTB%) with the objective to help deliver Haleon eCommerce business objectives. Budget, Process and Planning Ownership Work with DComm agency to understand sufficiency, working with relevant brand and trade teams to continually close gaps based on NS targets Critical Path Management:
Work with the multi-functional teams to ensure campaigns are optimised taking into consideration needs of both sales and marketing teams Understanding of process and requirements of digital media at each stage (going between brand alignment to channel alignment) Manage the budget tracking process with rigour. Working with agency and finance partners in brand to ensure alignment on investment targets and ROI’s Preparing internal and external presentations to be shared with key stakeholders Management of digital media agency and close alignment with retail agency teams Drive Shopper Activation Collaborate with shopper teams and sales teams to ensure optimised grocery execution Creation and sharing of golden rules for all activation Capability Management across wider Haleon teams Best Practice Sharing and Upskilling:
Help us to continue to drive digital engagement across all relevant teams in GBI.

Essential Strong analytical skills and experience with overseeing business reviews Strong communication skills and ability to lead the audience Passionate about insights and an ability to deliver compelling justification and category leading projects, both externally and internally Sense of urgency, responsibility and learning agility.

Preferred An interest in the world of digital commerce would be advantageous Previous working experience in marketing, digital media, sales, or digital commerce would be a plus.

Job Posting End Date

Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people.

It’s important to us that Haleon is a place where all our employees feel they truly belong. During the application process, we may ask you to share some personal information, which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development, refinement, and execution of our inclusion and belonging programmes that are open to all Haleon employees.

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The Haleon recruitment team will contact you…