Global Digital Associate Director

Company description

We are the ROI agency, apositionwe haveproudlyheld trueto since 2005. Our more than 6,000specialistsacross
95marketsofferunparalleledcapabilitiesin

Media,Data,Technology, Commerce and Content. We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients’businesses.

Over the years, we have evolved our definition of ROI, as it has changed with the ever- complicatedcommunicationslandscape.

ROI isnolongersimplyaboutthemost efficient planning, buying and reporting of media.

Yes,ROIisaboutdelivering Returnon Investment ;butit’salsoaboutgoingbeyondtodelivera

Returnon Imaginationandmoreintegratedexperiencesthatinspire Growth .Top-line growth

forourclients’businesses,growthforourpeopleandgrowthforourculture.

Poweredbyourbest-in-classproprietarytoolsanddata,ourworkspansthefullspectrumof media communications, from analytics, data and technology to performance marketing, content and superior trading.

Thisbreadthmeanswedeliver Insightthatliesattheintersectionofconsumer,category,and brand, attributing every budget to stronger business outcomes.

Itmeanswedelivermorecreativemediasolutionsthatbringtogetherbest-in-class strategy, planning and the power of Publicis Groupe to ensure distinct and more personal brand experiences for our clients.

Itmeansweadoptnewdataanalyticsandvalueoptimisationtechniqueswhilebuilding

relationshipswithsomeoftheworld’smostexcitingstart-ups.

Weleverageover
30yearsof media planning expertise to go beyond traditional media solutions and deliver a Return on Investment that is both forward–thinking and accountable to our clients.

AtZenith,weultimatelyseekoutamoremeaningfulkindofROI. Ouruniquewayofthinking inspires growth for some of theworld’s leading brands,including

Coty,Electrolux,Essity, Lactalis, Luxottica, Nestlé, Nomad Foods, Reckitt,Tik Tok and Verizon.

We are hiring a Digital Associate Director to lead and elevate digital planning and activation for one of the world’s most influential spirit and alcohol brands

Sitting at the heart of Zenith’s global digital ecosystem, this role shapes how biddable media is delivered at scale — consistently, efficiently, and with world‑class quality. You’ll work across markets, disciplines, and teams to deliver thought leadership and elevate how modern digital activation works.

If you’re motivated by collaboration, craft, and meaningful impact, this is a role where your leadership will truly be felt.

• Work with the wider Central team on thought leadership and global digital guidelines for key Campaigns
• Lead digital planning and work closely with digital hub for implementation across biddable channels
• Lead the global responses to briefs and PCAs for centralised campaigns
• Develop our global Test and Learn agenda, ensuring we are at the forefront of latest technologies
• Develop strong relationship with digital team across the markets to become key POC on digital questions
• Help markets deliver greater output by reviewing digital and performance strategy when required
• Develop, share and reapply best in class approaches & provide client case studies specifically related to digital
• Achieve an in depth understanding of client business objectives and priorities and how to achieve them

This is an opportunity to work with one of the world's largest spirit portfolios within a team highly regarded by the client for the quality of thought leaderships and digital excellence delivery.

• Experience in planning, activating and reporting digital campaigns in Social or Programmatic. Search and/or Retail Media experience is a plus
• Great client management skills with clear communication skills
• Experience in restricted categories is a plus
• Used to dealing with clients who are experts in digital brand media
• Excellent presentation skills who can present complex and technical digital topics in a clear and concise manner to those in non-technical roles
• Hands-on approach is required to align a deep understanding of Campari process and philosophy
• Ability to manage and prioritize multiple projects and tasks simultaneously
• Ke…