Commercial Strategist

Who We Are

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization.

In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit  The Global Strategy Team

Within VML Health, the Global Strategy Team is home to a diverse collective of bold, curious strategic thinkers. Operating within an agile model, we partner seamlessly with clients and collaborate as part of integrated agency teams. All with a shared mission to unlock transformative impact in healthcare. We are united by Radical Empathy, immersing ourselves in the lives and beliefs of the people we serve to uncover the unspoken tensions where the most powerful insights begin.

Our culture is supportive, entrepreneurial and growth focused. We collaborate across geographies and disciplines, take ownership with agency and continuously evolve our thinking to stay ahead of a dynamic healthcare landscape. Our people and work thrive on integration across the strategy team, while also championing distinctive areas of expertise:
Medical, Engagement, Brand and Commercial. Together, these disciplines create a connected approach that elevates every challenge we take on. This role sits within our Commercial Strategy team, based within the VML Health EU Hub. Our Commercial Strategy team helps to shape how an asset, franchise, or portfolio creates sustainable competitive advantage—through early alignment on scientific narrative, unmet need, evidence and differentiation strategy, competitive foresight, and category context.

We take a consultative approach to support clients through strategic programs with a particular focus on early commercialization, market readiness, category leadership and patient engagement and advocacy. Grounded in early cross-functional working, integration of the patient voice, and expert partnership, the team works with a variety of global clients, involving close collaboration with our creative, engagement, medical education and marketing teams to deliver creative solutions.

Title:

Strategist, Commercial Strategy

Reports to:

Associate Director, Commercial Strategy

We are looking for a Commercial Strategist to provide rigorous research, analysis, and project support to enable high-quality delivery of Commercial Strategy engagements and new business pitches. Working under the guidance of the Commercial and Global Strategy Team leadership, this role helps transform complex scientific, clinical, and market information into clear strategic implications and client-ready outputs. This role also plays a key part in ensuring strong delivery excellence;

owning workstream logistics, maintaining high-quality documentation, and supporting day-to-day client coordination to keep projects on track. The Commercial Strategist will contribute across core Commercial Strategy work streams, including unmet need and market assessment,…