Senior Performance Marketing Manager

Meet DeepL

DeepL is a global AI product and research company focused on building secure, intelligent solutions to complex business problems. Over 200,000 business customers and millions of individuals across 228 global markets today trust DeepL's Language AI platform for human-like translation, improved writing and real-time voice translation.
Founded in 2017 by CEO Jaroslaw “Jarek” Kutylowski, DeepL now has around 1,000 passionate employees and is supported by world-renowned investors including Benchmark, IVP, and Index Ventures.

Our goal is to become the global leader in trusted, intelligent AI technology, building products that drive better communication, foster connections, and create a meaningful impact. To achieve this, we need talented people like you to join our journey. If you’re ready to shape the future of AI and grow your career in a fast-moving, purpose-driven environment, DeepL is your next destination.

What sets us apart is our blend of cutting-edge AI technology, meaningful work, and a culture where people truly thrive. We’re a team of innovators, researchers, and creators driven by a shared purpose to unlock human potential by making work simpler, smarter, and more connected.

When we share what it’s like to work at DeepL, the reactions are overwhelmingly positive. This might be because of our technology that helps millions of people and businesses communicate and work better every day, or because of the trust, curiosity, and care that shape our culture.

What we know for sure is this: being part of DeepL means joining a team dedicated to innovation, growth, and well-being. Discover more about life at DeepL on Linked In, Instagram, and our Blog.

DeepL is at an inflection point in its growth, and this is an opportunity to directly shape how the world's most accurate AI translation company acquires and converts customers through paid media. As Senior Performance Marketing Manager, you will own the strategy and hands‑on execution of DeepL's paid social and paid search programmes globally, driving efficient, measurable customer acquisition across SMB and enterprise segments.

This role sits within DeepL's Performance Marketing & Campaigns function and reports to the Director of Performance Marketing & Campaigns. It will work with cross‑functional partners across Field, Lifecycle Marketing, SDR, Product Marketing and Marketing Data Science to scale DeepL's paid channels, and partner effectively with stakeholders running ABM programmes.

Paid Social & Paid Search

• Own and scale DeepL's paid social programmes across Linked In, Meta, Reddit, X and other emerging channels, tailoring strategy, audiences and creative to each platform's strengths.

• Own and scale DeepL's paid search programmes across Google, Bing and other search engines, managing keyword strategy, bidding, ad copy and landing page alignment to maximise efficiency.

• Define and manage channel‑level budget allocation, shifting spend in response to real‑time performance signals to hit CAC, pipeline and ARR targets.

• Champion a culture of experimentation: design and run structured A/B tests across creative, audience, bidding strategy and landing experience, translating results into scalable playbooks.

• Stay ahead of platform changes, betas and new ad formats across social and search, evaluating and piloting new channels where they offer efficient acquisition.

Campaign Strategy & Execution

• Develop and execute global paid social marketing strategies aligned with business objectives across multiple regions and products.

• Plan, launch, manage and optimise paid marketing campaigns across the full funnel, including demand generation, account‑based marketing (ABM), product launches, webinars, events, partner marketing and brand campaigns.

• Manage campaign budgets, forecasting, pacing and spend allocation, ensuring efficient investment and continuous optimisation based on performance.

• Monitor, analyse and report on campaign performance, pipeline contribution, attribution, ROI and other key marketing KPIs, providing actionable insights and recommendations.

• Work cross‑functionally with key stakeholders (e.g.,…