Account Director - Comms Planning

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation nected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

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WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit the

Essence Mediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy — built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve.

We’re looking for an Account Director to work across ITV. ITV stands as a powerhouse within the UK's media landscape, widely recognised as one of the largest and most respected media owners. Their annual ATL investment of fuels a diverse portfolio of activities, encompassing high-profile show launches, strategic brand-building campaigns, and performance-driven conversion initiatives. Partnering with ITV requires a highly collaborative approach, a curious mindset, and a strong drive to deliver innovative, market-leading work that consistently pushes boundaries in media and entertainment.

This role requires a highly capable Account Director to help lead the day-to-day planning, strategic input, and client communication for ITV. The successful candidate will expertly navigate multiple concurrent demands, cultivate robust client relationships, and consistently deliver innovative, market-leading work with precision and pace. A genuinely curious mindset and a proactive desire to set new benchmarks within the media industry are essential.

• Recommend, plan, and deliver multi-channel campaigns end-to-end for ITV, ensuring strict alignment with their strategic objectives, budget parameters, and critical launch timelines.
• Act as a strategic and operational client contact, fostering strong relationships and ensuring smooth, timely communication.
• Oversee campaign implementation, optimisation, and comprehensive reporting, collaborating closely with internal teams (e.g., planning, activation, finance) to guarantee seamless delivery and maximise impact.
• Provide cutting-edge competitor and category insights, alongside regular market updates specific to the evolving media landscape (broadcast, streaming, digital video), to inform ITV's strategy and identify new opportunities.
• Maintain accurate forecasting, meticulous budgeting, and diligent financial reconciliation for all campaigns.
• Coordinate effectively with both internal stakeholders and external partners to ensure all work streams are aligned, efficient, and contribute to ITV's overall success.

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Crea…