Senior Product Marketing Manager

Want to join a team of passionate people who want to build a future where no one dies from skin cancer?

Skin Analytics is an award-winning, health tech company that deploys world-leading skin cancer pathways using AI as a medical device, DERM.

Following our recent £15M series B funding, regulatory milestones hit, and doubling from 50 to 100 headcount in 2025, we're ready to scale further internationally, making history for AI in healthcare and the future of dermatology.

We're proud to epitomise AI for good - with a Class III CE mark, DERM is the only AI as a medical device approved to make clinical decisions autonomously in the cancer space, as well as being the first company to receive a NICE recommendation for use across the NHS.*

DERM is deployed at more than 28 NHS organisations where we enable patients to gain significantly quicker access to skin cancer diagnosis. If that's not enough, we also collaborate with some of the largest health insurers to reach patients in their own homes.

We are a team of passionate people on a mission to build a future where no one dies from skin cancer.

This role owns the messaging architecture that underpins everything the marketing function produces. Builds and maintains the positioning and messaging platform that makes the company's strategic transition commercially effective across multiple products, markets, and audiences. Operating in close partnership with Product and commercial leadership, the output will directly impact how products are understood and adopted at a system and national level.

• Builds and maintains the core messaging framework across DERM audience platforms. Defines positioning, value proposition, proof points, and claims by product, audience and market
• NHS strategic narrative:
  Develop the positioning for product transitions, and future lifecycle stages, articulating a clinically credible and scalable adoption pathway. Defines how Skin Analytics differentiates from competitors and makes the case for systemic adoption in primary and secondary care.
• Defines the strategic positioning and competitive differentiation for international expansion in partnership with commercial leadership. Sets the foundation the PMM executes against.
• Define and build Market entry positioning for priority International markets, accounting for differences in healthcare system structure, clinical procurement culture, and regulatory context in each geography

• Build and maintain the claims library in conjunction with Medical Director / Research teams. Define the process and governance for adding, updating, and retiring claims, ensuring the team can produce compliant content at speedy sign-off.
• Works with Clinical and Innovation teams to understand forthcoming clinical evidence and ensures marketing positioning is built to leverage it.

• Develops the Sales Enablement Framework for commercial teams: battle cards, pitch decks, case study briefs, objection handling, and market-specific materials.
• Ensures the PMM delivers the sales enablement content, and it is built, stored, and tracked so commercial teams have a single, current resource base and adoption can be actively measured.
• Run structured win/loss analysis and translate findings into updated messaging, positioning, and enablement materials with clear commercial accountability for outcomes

• Owns the go-to-market process for new products (launch playbooks) and product updates.
• Briefs the Marketing Manager on digital content requirements based on messaging framework, ensuring campaign execution is consistent across all channels

• Win rate and sales cycle length, improvement attributed to sales enablement quality
• Claims library completeness and adoption rate by team
• Launch readiness, integrated with product team to ensure products launched with complete messaging and enablement on time
• Commercial team satisfaction with PMM output, measured through regular and structured feedback

• Demonstrated track record developing and owning positioning and messaging frameworks for complex B2B products in a multi-market, multi-audience environment. Healthcare, medtech, or clinical SaaS experience is strongly preferred.
• Proven ability to design and synthesise market, customer, and competitive intelligence into positioning that differentiates the product. Previous evidence that intelligence directly shaped positioning decisions and commercial differentiation.
• Experience running structured win/loss analysis and ability to translate findings into updated messaging and sales enablement with measurable commercial impact.
• Experience working between product, commercial, and marketing teams to translate product capability into commercially compelling narratives.
• End to end GTM ownership across the full launch lifecycle: strategy, goal setting, cross functional alignment, execution, measurement, and post-launch review.
• Evidence of managing…