Paid Social Senior Account Executive

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation nected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit the

3096 - Paid Search Senior Account Executive - UK

Wavemaker positively provokes growth for clients by reshaping consumer decision-making and experiences through media, content, and technology. Our name is both our mission and our method. We do our best work for brave brands and people who relish being challenged to go further and faster, together.

As a Paid Search Senior Account Executive, you will be responsible for the execution of paid search activity. You will build strong platform knowledge and supplier relationships, as well as autonomously deliver structured experimentations, accurate media plans & billing, performance optimisation, and reporting & analysis.

• Oversee, as appropriate, the performance of more junior team members ensuring that you are checking their work and advising them on the correct course of action as needed.
• Ensure adherence to the Wavemaker Way for Paid Search on your clients and contribute to the development our products.
• Making full use of the technology available. Adoption of 3rd and 1st party tools & technology (e.g. Unlock, GroupM Automations Portal etc.).

• Support on the day-to-day QA process across activation, minimizing error and risk, and ensuring consistent and accurate adherence to process.

• Active member of the Paid Search community which includes contributing to internal team meetings, participation in wider GroupM training & events, and more
• Performance.
• Collaborate with and support other team members in the implementation and optimisation of paid search campaigns for clients.
• Effectively run best practice compliant paid search campaigns; ensuring ongoing and timely optimization is delivered and constantly looking for opportunities to improve performance.
• Identify gaps in achievement of goals, objectives and/or processes, and work with the line manager to improve performance and drive efficiencies.
• Spot trends & patterns in data, fix alerts & anomalies before they become a problem.
• Responsible for the execution of a ‘fearless growth’ mindset in your team; continually experimenting and driving performance forwards for clients.
• Take ownership of some of the elements of the testing plan, suggesting new ideas, planning, executing & evaluating tests with methodical accuracy.
• Make sure that service level agreements are aligned with all relevant stakeholders and that all deadlines are met, with tasks managed through our project management suite.

Measures for success in this role will include: no account errors, your accounts never go offline, improved performance and results, completion of tasks & projects on time, client feedback, effective communication, and overall progress of clients against the WM Search Maturity Framework.

We are looking for candidates who are self-starters, want to succeed and have a desire to push the boundaries. Passionate about digital marketing, specifically Paid Search and Cross-Platform campaign formats (e.g. Performance Max, Microsoft Audience Network etc.). Successful candidates will…