Senior Go-to-Market Marketing Manager - Retail and Consumer Services

Location: Greater London

We're looking for a Senior Go-to-Market Marketing Manager – Retail and Consumer Services to join our hybrid team in the United Kingdom. In this EMEA-focused role, you will define and lead the marketing strategy that supports the growth of EPAM’s Retail and Consumer Services business across its key sectors.

As the strategic marketing partner to Retail and Consumer Services business and sales leadership, you will translate market dynamics, client priorities and EPAM capabilities into a differentiated go-to-market strategy that builds market relevance, creates demand and accelerates pipeline and revenue growth.

You will work collaboratively across Industry, Sales, Marketing, Presales, Industry Solutions, Alliances, Content, Research, Campaigns, Demand Generation, Field Marketing and Operations to connect what Consumer Services clients need, where EPAM can differentiate and how we take those capabilities to market.

Responsibilities Define the Retail and Consumer Services go-to-market marketing strategy including long-term vision, value propositions, audience priorities and growth opportunities

Translate market and client insights into actionable marketing plans informed by trends, buyer priorities and competitive activity

Develop differentiated industry positioning and narratives that align EPAM’s offerings with client challenges and market opportunities

Partner with business and sales leadership to align marketing objectives and scorecards with business growth targets

Drive pipeline and sales acceleration through integrated programmes that support strategic accounts, large deals and cross-sell opportunities

Shape and activate the Retail and Consumer Services portfolio by identifying priority offerings and orchestrating launch plans

Lead integrated go-to-market programmes across thought leadership, campaigns, ABM, digital and events

Build joint activations with alliance partners to maximise ecosystem opportunities in marketing and demand generation

Create C-level sales enablement assets, playbooks and thought leadership to strengthen EPAM’s position in the market

Establish a data-driven approach to performance measurement, campaign optimisation and return on marketing investmentRequirements
10+ years of experience in B2B go-to-market, industry or solutions marketing within technology services, consulting or similar environments

Strong experience in the Retail and Consumer Services industry with understanding of market dynamics, omnichannel trends, customer experience priorities and digital transformation drivers

Proven ability to turn business strategy into actionable marketing plans and measurable programmes

Track record in developing positioning, value propositions and industry-relevant messaging for complex offerings

Experience orchestrating integrated programmes involving content, thought leadership, ABM, digital, events and partnerships

Strong executive presence with ability to act as a trusted advisor to senior business, sales and client stakeholders

Ability to manage cross-functional teams in a global matrix and influence without direct authority

Understanding of technology ecosystems including hyperscalers, ISVs and strategic partners

Strategic mindset combined with strong execution skills and data-driven decision-making

Excellent communication, presentation and stakeholder engagement skills

We offerEPAM Employee Stock Purchase Plan (ESPP)
Protection benefits including life assurance, income protection and critical illness cover

Private medical insurance and dental care Employee Assistance Program Competitive group pension plan Cycle scheme, Techscheme and season ticket loans

Various perks such as free Wednesday lunch in-office, on-site massages and regular social events

Learning and development opportunities including in-house training and coaching, professional certifications, and courses

If otherwise eligible, participation in the discretionary annual bonus program

If otherwise eligible and hired into a qualifying level, participation in the discretionary Long-Term Incentive (LTI) Program
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