Senior Marketing Campaigns Manager - Fixed Term Contract

Ideas | People | Trust

We’re BDO. An accountancy and business advisory firm, providing the advice and solutions entrepreneurial organisations need to navigate today’s changing world.

We work with the companies that are Britain’s economic engine – ambitious, entrepreneurially-spirited and high growth businesses that fuel the economy - and directly advise the owners and management teams that lead them.

Our Sales and Marketing team is being reshaped to directly support BDO’s growth ambitions. We’re building a high-performing function that is proud of its technical skills, reliable in delivery, and outcome-led in how we prioritise and execute. You’ll join a team big enough to offer diverse roles and opportunities, big priorities and commercial challenges, yet personal enough to ensure you’re supported and empowered from day one.

Here, we think beyond activity. You’ll bring ideas, fresh thinking and help shape how we deliver campaigns, insights and engagement across the business. Working closely with internal clients, you’ll deepen your understanding of our sectors and add value in your role

From strategic storytelling to capability building and smarter ways of working, you’ll grow your skills while working with people who care about doing the right thing and doing it well.

Leading organisations trust us because of the quality of our advice. That quality grows from a thorough understanding of their business, and that understanding comes from working closely with them and building long-lasting relationships.

You’ll be someone who is both comfortable working pro-actively and managing your own tasks, as well as confident collaborating with others and communicating regularly with senior managers, directors, and BDO’s partners to help businesses effectively. You’ll be encouraged to identify and draw attention to opportunities for enhancing our delivery and providing additional services to organisations we work with.

The Senior Marketing Campaign Manager develops and delivers the campaign strategy and plan for their area of deployment, aligning firm growth priorities with local market needs. The role builds sponsorship and shared agreement with senior business stakeholders on campaign priorities, audiences, timing and measures, and ensures activity is delivered through the campaign's capability standards and ways of working.

Working closely with the Head of Marketing Campaigns and colleagues across Sales, GTM and wider Marketing, the role maximises adoption of central programmes and campaigns, designs complementary local activity where needed, and uses insight and metrics to optimise performance.

The role ensures plans are anchored to clear value propositions—leveraging firm propositions wherever possible and collaborating with Markets Activation and Sales to iterate propositions for local market relevance. The role line-manages colleagues, coaches others, and contributes to continuous improvement by sharing practical enhancements to campaigns ways of working.

This role is being offered on a Fixed Term Contract until August 2027.

• Develop and maintain a campaign strategy and delivery plan for the deployment area, translating firm priorities into practical activity.

• Build shared agreement with senior business stakeholders on priorities, audiences, key messages, timing, measures, and what “good” looks like.

• Ensure plans are anchored to value propositions: reuse firm propositions wherever possible and coordinate local iteration where required.

• Work with the Head of Marketing Campaigns to align local plans to the wider campaign portfolio, sequencing and resourcing.

• Partner with Markets Activation to ensure campaign messaging and activation is grounded in current value propositions, proof points, and “how to articulate” guidance.

• Identify where local buyer needs or market context require proposition refinement; feed insights into Markets Activation and the wider proposition owners for iteration.

• Socialise and embed central campaigns and programmes locally, ensuring stakeholders understand intent, audiences and expected actions.

• Identify gaps…