CRM & Retention Manager (Klaviyo

Own our email, CRM and retention programme end to end through Klaviyo, across both our UK and US sites. Hands in the account, not coordination. You set lifecycle strategy, build and optimise flows yourself, and own retention and flow revenue.

London (UK-based)
· covering UK & US markets

Working in our Kensington Office 5 days a week

We exist to discover the unseen in beauty — the world's most niche and exceptional brands, curated with integrity and tested by our own team before they reach a customer. We began as the UK home of Biologique Recherche and have grown into a curated multi-brand retailer, now trading in the UK and newly launched in the US. Small, ambitious team where your work shows up in the numbers every week.

• Own the full Klaviyo programme: core flows (welcome, abandonment, post-purchase, win-back, replenishment), campaign calendar, segmentation and deliverability, for UK and US
• Build the bridge between acquisition and retention — turning sample orders into first full-price purchases — working hand in hand with our Paid Acquisition Manager
• Grow flow revenue as a share of total email revenue, and report on it honestly
• Brief and iterate email creative with our designer, grounded in what converts
• Own email reporting and deliverability health, treating Shopify as the source of truth

• Genuine Klaviyo depth: you’ve owned a programme end to end and can say what share of revenue your flows drove and how you grew it
• Strong analytical instincts; sceptical of platform attribution; able to spot when the data is lying
• Shopify experience
• Clear, direct communicator who explains performance without jargon

Bonus: premium beauty/skincare/luxury DTC
· building lifecycle and segmentation programmes at scale

You’ll work alongside our Ecommerce Manager, in-house designer and Paid Acquisition Manager.