Senior Digital Marketing Manager

Location: Greater London

## Senior Digital Marketing Manager Apply locations:
G  - Peterborough - WWH:
G
-London-Kingswaytime type:
Full time posted on:
Posted Todayjob requisition :
JR50287
** Job Title**:  Senior Digital Marketing Manager
** Reports to**:
Head of Marketing UK
** Working Location**:
Peterborough or London, hybrid 3 days in office
** Senior Digital Marketing Manager
** Founded in 1976 Travelex’s mission is to simplify our customers’ access to international money, however and whenever. Every day we strive to make international life simple through the frictionless flow of money across our global network - and our customers depend on it. Our team is focused on continuously growing and developing the business, so our customers and partners can achieve new heights, wherever life takes  the UK specifically we have a large multi-channel retail foreign exchange business and a large outsourcing business.

We need a strong
** Senior Digital*
* ** Marketing Manager
** to help us on our journey.
** What is important to us
*** Our people drive our success, so we spend a lot of time supporting and developing our people; and building an innovative, inspiring environment
* We put the customer at the heart of our thinking, striving for advocacy
* We’re bold with our ideas and ambitious on our targets
* We’re flexible, fast and deliver quickly and efficiently###
** Role Overview
** Reporting to the Head of Marketing UK, this is a senior individual contributor role responsible for leading the development and delivery of Travelex UK's online performance marketing strategy.

Applying strategic thinking, advanced analytical capability and creative insight, you will drive measurable results and support sustainable, multi-year growth. With accountability across paid and organic marketing activity, you will set direction, oversee research and campaign execution, and continuously optimise performance to maximise commercial impact.

You will translate complex data into clear, actionable recommendations and provide authoritative reporting and strategic counsel to stakeholders at all levels of the organisation.###
** What you’ll do
*** Lead the UK online marketing agenda, turning business priorities into an integrated strategy that drives acquisition, engagement, conversion and sustainable growth across  and the Travelex app.
* Set the direction for paid and organic activity across PPC, paid social, display, retargeting, SEO, CRM, affiliates, content and social media, ensuring plans are integrated and commercially focused.
* Lead the UK website’s mobile-first transformation, partnering with Product and Marketing to improve customer journeys, conversion and digital performance.
* Define the digital roadmap and promotional calendar, creating clear briefs and prioritising high-quality delivery across content, CRM, promotions and channels.
* Develop a customer-led content strategy across website, search, CRM and social, using insight, creativity and responsible AI to drive engagement and conversion.
* Own the UK SEO strategy, covering keyword research, technical SEO, content optimisation and organic growth.
* Lead paid search, SEO and specialist agencies, setting clear objectives and holding partners accountable for KPIs, service and commercial outcomes.
* Define and deliver a leading social media strategy that builds brand relevance, customer engagement and measurable growth.
* Own the affiliate platform and partner strategy, growing existing relationships and securing new partners to deliver profitable growth.
* Set the CRM strategy and annual contact plan across email and app, using insight, segmentation and testing to deliver relevant customer journeys.
* Own digital budgets, forecasting and cost control, directing investment to maximise ROI, CPA and ROAS.
* Support the commercial performance of  and the Travelex app, using data and customer insight to identify opportunities, manage risks and recommend action.
* Set measurement frameworks and deliver clear performance reporting, turning complex data into actionable recommendations for stakeholders and senior leaders.
* Partner with Pricing to develop effective promotions, securing Legal and Compliance approvals…