Senior Local Marketing & Menu Management Executive

• Location Runway East - Bloomsbury,London, WC1A 2SN
  ,United Kingdom
• Employee Type Full Time
• Manage Others No

Description

Location:
London (Field-based)*

* This is an in-person role, with 5 days a week spent visiting Shacks across the UK/working from the office.

About Us

Work it! Here at Shake Shack, we take care of each other first and foremost so that we can make raves for our guests, community, suppliers, and investors. After all, teamwork makes the dream work. We work our buns off, but we play hard too. If you’re looking for a deeply fulfilling, financially rewarding, and really fun career, you’re in the right place.

Shake Shack serves elevated versions of American classics using only the best ingredients. From our signature Angus beef burgers and crispy chicken to hand-spun shakes, house-made lemonades, beer, and wine, we’re known for high-quality food, warm hospitality, and uplifting guest experiences.

Since opening in New York City’s Madison Square Park in 2004, Shake Shack has grown to 590+ locations worldwide, including 17 (and counting) across the UK. We’re proud to have been named a Great Place to Work® in 2025, ranking 25th on our first ever entry. This reflects our people-first culture, investment in team development, and initiatives like Wagestream, which support financial wellbeing across our Shacks.

We're looking for an ambitious, commercially minded marketer who thrives on making things happen.

As our Senior Local Marketing & Menu Management Executive, you'll be responsible for bringing the Shake Shack brand to life across every UK Shack. From launching new restaurants and building local partnerships to delivering national menu launches and creating unforgettable community activations, you'll own the execution of projects that directly influence guest experience and business performance.

This is a role for someone who enjoys being at the heart of the action.

One day you could be launching a new Shack, the next negotiating a partnership with a local business, coordinating a national menu rollout or organising a community event that gets people talking.

You'll work with almost every part of the business: from Operations and Property to Supply Chain, Creative, Digital and external agencies; making this one of the most visible and varied marketing roles within the company.

While this is an execution-focused role, we're looking for someone who thinks commercially, takes ownership, challenges the status quo and continuously looks for ways to make things better.

If you're looking for more responsibility, greater exposure and the opportunity to make a genuine impact within a growing business, we'd love to hear from you.

Key Responsibilities

• You'll be responsible for bringing Shake Shack into the heart of every community we serve.
• Help to identify, develop and implement a localised marketing strategy that aligns with overall business goals.
• Own the delivery of local marketing initiatives that increase awareness, drive guest traffic and strengthen our presence within local communities.
• Build and nurture relationships with landlords, Business Improvement Districts (BIDs), universities, charities, local businesses and community organisations.
• Lead the planning and execution of community events, collaborations, pop-ups and hyper-local activations from concept through to delivery.
• Deliver creative experiences including run clubs, sporting partnerships, student activity, dog events and neighbourhood collaborations that reinforce the Shake Shack brand.
• Monitor campaign performance, evaluate results and recommend improvements to maximise future impact.
• Manage Shack-specific offers and promotional partnerships across platforms including student programmes, landlord initiatives and local discount schemes.
• Support planning and execution of community events, collaborations, and pop-ups.
• Curate and deliver fun, hyper-local events and activations (e.g. padel club, dog days, run clubs etc.) that bring the community into the Shack experience.
• Support reporting following community events, collaborations and pop-ups, as well as hyper-local events and…