Marketing Director

TiPJARexists tomakeappreciationfair,transparent,anddirectandinjoining ourteam,you’llplayapartinputting tipping back in the hands of the people who earn it and rely on it most.

What began as a bold idea has become a global platform changing the daily lives of thousands. We’re doing somethingnoonehasdonebefore,andthatmeans wemovefast,challenge assumptions,and pushthrough walls that would stop most teams.

We’reavalues-led,people-first company.

We celebrate wins loudly,communicate openly,innovate boldly, and believe success is something we build and share together.

Location
:
Hybrid (London / Remote)

We’re looking for a hands-on, commercially astute Marketing Director to lead and deliver TiPJAR’s day-to-day marketing activity, brand and performance.

This role is a mix of strategy, execution, optimisation, and team leadership, translating our growth plans into effective campaigns and high-quality sales pipeline.

Working closely with the existing marketing team, you will develop and run the marketing engine to drive revenue growth and brand awareness.

This role will lead the marketing department, reporting to the CCO and Fractional CMO. The successful candidate will be expected to own the output of marketing at TiPJAR, being tenacious and proactive in developing ideas and campaigns, but will be given support to ensure decisions are in line with growth and strategy goals.

• Creating brand and marketing campaigns that raise awareness of TiPJAR with key audiences, improving discoverability and reputation
• Owning demand generation, consistently producing high-quality leads, with accurate and persuasive messaging that is tailored and honed to each persona
• Developing lead gen journeys that move prospects from first touch through to sales-ready opportunities, using layered tactics to progress them through the funnel
• Planning, building and executing multi-channel campaigns, ensuring clarity across touchpoints, and effective results
• Driving pipeline and working closely with Sales to determine what works, what doesn’t, and being agile and pivoting where necessary
• Optimising campaign performance on a daily basis, always striving for the best possible impact from our marketing activity
• Leading on content, ensuring a regular cadence of activity that builds the brand, its personality and its reputation in the market
• Improving our presence through SEO, AEO and GEO, and being an advocate for best practice in every touchpoint for the business
• Defining which marketing channels we activate, budgeting accordingly and reporting on the impact of each activated channel
• Being the brand guardian, upholding high-quality standards for how we are perceived externally
• Owning our messaging across every persona and audience we are targeting, being clear with the nuances, product mix, messaging hierarchy and prioritisation of each
• Managing relationships with third parties and agency partners, such as performance marketing and PR
• Supporting the team to drive EGC across the business, developing thought leadership opportunities and motivating the wider business to engage with our content and collateral in professional communities
• Leading a small team, supporting them to execute in their channels, and nurturing and enabling an inspiring and inclusive department that produces high-quality work, and creative solutions to problems
• Manage team output and contribute hands-on to every campaign, reporting back to the board and wider business regarding the results marketing is having
• Own performance marketing, ensuring that ROI and ROAS is maintained, being strict with spend to ensure impact is always optimised
• Track, report and improve marketing performance on a frequent basis
• Advocate for the brand and the industry at events and networking opportunities
• Apply commercial judgement to lead generation, ensuring marketing activity is focused not just on volume, but on qualified pipeline, conversion rates and revenue impact.
• Staying close to industry news, competitor activity and customer pain points, using those insights to sharpen positioning, content and campaign strategies

• Evidence of strong background in lead generation
• Fluent…