UGC Lead – Contract

SALT is supporting a global FMCG business within the beauty and personal care sector. This role is for a UGC Lead responsible for building and managing a network of creators to deliver always-on, social-first content across key beauty brands. The position blends strategy and execution, ensuring a consistent pipeline of high-quality, platform-native content. You'll collaborate closely with brand, social, and influencer teams to align UGC output with campaigns and wider content strategies.

6+ month contract, outside IR35. Hybrid working in London.

• Source, recruit and onboard UGC creators aligned with brand values and audience.
• Build and manage a scalable creator network to deliver consistent, high-quality content.
• Own the end-to-end UGC lifecycle, from discovery and briefing through to delivery and sign-off.
• Translate campaign and social strategy into clear, effective UGC briefs.
• Ensure all content meets brand guidelines, platform best practice and cultural relevance.
• Collaborate with brand, social and influencer teams to align output with campaigns and content calendars.

• 3+ years' experience in UGC, influencer marketing, or social-first content roles.
• Strong understanding of Tik Tok and Instagram content performance and formats.
• Experience identifying culturally relevant creators beyond follower count metrics.
• Ability to brief creators and provide clear, constructive creative feedback.
• Background in beauty or haircare content, with strong awareness of Gen Z and Millennial audiences.

Rates depend on experience and client requirements.