Senior Social-First Creative Lead @ Global Entertainment Group

A globally recognised entertainment and media group, home to some of the biggest shows on TV, is looking for a senior Social-First Creative Lead. This is a rare chance to define a new function from the ground up, shaping both the strategy and the team around it, working across major titles and new launches, creating directly with the audiences who watch them.

• Shape and build a brand new audience marketing function from scratch, defining process and approach as you go
• Direct social-first content and video strategy across major entertainment titles
• Build and directly manage relationships with creators and influencers, not just brief an agency to handle it
• Collaborate with global broadcast and streaming partners on joint marketing initiatives
• Identify and run owned paid and organic social activity, directing specialist agencies where needed
• Present to and influence senior stakeholders across the business, pitching your own ideas and direction
• Balance hands-on creative thinking with commercial and strategic planning, comfortable moving between marketing-led and commercially-driven social work, not just creative execution

• 7-10 years' experience, with a clear track record of progression into strategist or lead-level responsibility over the last 2-3 years
• Strong track record of leading social-first or audience-first campaigns, ideally ones you originated and drove yourself
• Experience should come from consumer brands, ideally brands that have scaled to global audiences
• Experience across freelance, agency, or in-house settings all welcome, provided you've had genuine ownership of the creative output
• Working familiarity with Adobe Suite and a basic understanding of paid social/ad platforms
• Comfortable and fluent with AI tools in creative workflows