Director, Strategic Partnerships - Agency & Client Enablement

Director, Strategic Partnerships - Agency & Client Enablement

London, United Kingdom

About WPP Media

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation nected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

• Collaboration: Foster unprecedented levels of data collaboration across WPP and partners through WPP Open, turning every channel into a smarter opportunity.
• Data & Technology: Leverage our AI-powered Open Intelligence solution, connecting vast data to uncover unique insights, deliver predictive performance and superior brand experiences through our globally consistent DPAM process.
• Innovation: Drive true innovation by generating intelligence from trillions of privacy-by-default data points, focusing on the 'why' behind customer behaviour to create unparalleled competitive advantages.
• People: Developing future-ready talent involves evolving our focus from traditional media planning to strategic business outcomes, advanced technology and real-time measurable results, as AI increasingly automates media investment by 2030.

We empower ambitious experts to deliver extraordinary work by challenging ordinary thinking. If you are passionate about an AI-driven future, thrive in a collaborative and data-centric environment, and are driven to deliver unparalleled growth, we invite you to be part of our transformative journey.

The Director is a key management role within WPP Media, responsible for leading a defined area of the business and ensuring operational excellence through effective planning, execution and team leadership. They translate broader functional priorities into practical action, delivering results through others and driving improvements across processes, client service and commercial performance. This role requires strong leadership, sound judgment and the ability to manage complexity within a clearly defined area of responsibility.

As the Director of Strategic Partnerships – Agency & Client Enablement, you will lead the development and delivery of programmes that help agency and client teams understand, access and activate the capabilities of WPP Media's most strategic partners. Working across media, technology and data partners, you will ensure that partner innovation is translated into practical opportunities that drive client outcomes, commercial growth and competitive advantage.

This role will focus on the planning and execution of enablement activity, including communications, learning programmes, partner capability positioning, events, community engagement and adoption initiatives. You will work closely with agency, client, product, commercial and partnership teams to increase awareness, understanding and utilisation of partner capabilities across the business, ensuring that teams are equipped to identify and unlock value for clients.

You will act as the bridge between partner capability and business adoption, identifying opportunities to drive greater engagement, increase activation and improve the overall value delivered through WPP Media's partner ecosystem. Success in this role will be measured by the effective translation of partner investment and innovation into meaningful client outcomes, commercial growth and competitive advantage for WPP Media.

• Own the delivery of enablement programmes for a defined portfolio of strategic partners and capabilities across WPP Media.
• Translate partner capabilities into clear agency-facing activation plans, communications, learning programmes and engagement opportunities.
• Monitor adoption and engagement across agency teams, identifying barriers and opportunities to increase utilisation.
• Develop a deep understanding of your partner portfolio and the client challenges those capabilities are designed to solve.
• Lead the governance and delivery of enablement activity for assigned partners and strategic initiatives.
• Manage annual enablement plans, including communications, training, events, accreditation programmes and stakeholder engagement activity.
• Maintain clear visibility of milestones, dependencies, risks and opportunities across enablement programmes.
• Ensure stakeholders receive timely updates, reporting and recommendations to support decision-making and prioritisation.
• Monitor progress against agreed actions, proactively resolving blockers and driving delivery.

• Track adoption and business impact across assigned partner programmes.
• Identify opportunities to increase awareness, engagement and activation of partner capabilities across agency and client teams.
• Work closely with client, agency, product and partnership teams to connect partner capabilities to commercial opportunities and client outcomes.
• Capture and share success stories, case studies and best practice to support broader…