Content & Creative Coordinator

THE OPPORTUNITY

If Only If is a growing modern British heritage lifestyle brand, emotionally resonant, globally relevant and enduring, growing from a beloved, family-owned nightwear specialist into a wider world of timeless, high-quality products for women and the home. The Content & Creative Coordinator plays an integral role in bringing this brand to life across every customer touchpoint, helping build the authentic, founder-led storytelling and warm community advocacy that sit at the heart of our marketing strategy.

Working closely with the Head of Marketing & Ecommerce and Creative Director, you will support the planning and execution of seasonal campaigns, manage our day-to-day social media presence, create engaging content, deliver email and lifecycle marketing, and help nurture an engaged community around the brand. This is a highly creative, hands‑on role suited to someone with exceptional attention to detail, a natural eye for aesthetics and a passion for storytelling.

You'll be equally comfortable behind the camera, writing compelling copy, analysing performance and supporting on campaign shoots. As the guardian of our brand across digital channels, you'll ensure every piece of communication feels cohesive, inspiring and unmistakably If Only If, helping product, content and campaigns work as one aligned plan as we grow.

• Help execute seasonal marketing campaigns, product launches and brand moments across all digital channels, with a focus on fewer, bigger moments (drops, gifting, seasonal peaks) over constant noise
• Maintain a consistent and elevated brand identity across every customer touchpoint
• Champion and protect the If Only If tone of voice (authentic, founder‑led and rooted in Britishness) across product copy, email, social media and digital communications
• Work closely with the wider Marketing, Ecommerce and Creative teams to ensure content, campaigns and product launches are aligned and delivered on time and to the highest standard

• Build, schedule and deploy email marketing campaigns in Klaviyo in line with the marketing calendar
• Write engaging, commercially driven copy that reflects the If Only If brand
• Assist with customer segmentation, campaign planning and automated lifecycle journeys that support retention and loyalty
• Monitor campaign performance and identify opportunities for continual optimisation, balancing brand storytelling with commercial results

• Create engaging, social‑first photography and video content that reflects the If Only If aesthetic
• Capture authentic brand moments across the business, including behind‑the‑scenes, founder‑led storytelling, product launches and events
• Film and edit short‑form video content for Instagram Reels and Tik Tok
• Lead product photography, styling and visual storytelling that brings our core, proven bestsellers to life while using newness to support storytelling
• Help blend commerce and editorial content, so every piece of content feels as inspiring as it is shoppable
• Stay up to date with emerging social trends, platform developments and content formats, proactively bringing fresh ideas to the team

• Own the day‑to‑day management of If Only If's social channels, including Instagram, Tik Tok, Pinterest and Linked In
• Plan, schedule and publish content that aligns with the wider brand and trading calendar
• Write engaging captions and ensure all content is published accurately, including product tagging and links
• Maintain a consistent publishing schedule whilst identifying opportunities for reactive, trend‑led and cultural content where appropriate
• Support channel diversification, helping test and build presence on emerging platforms to reduce reliance on any single channel
• Work with internal teams to deliver integrated social campaigns that support launches, partnerships and commercial priorities

• Build and nurture an engaged online community by responding to comments, direct messages and customer interactions in a warm, timely and brand‑appropriate manner
• Foster meaningful relationships with customers, creators and brand advocates, building genuine…