Commerce Account Director

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation nected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

About Wavemaker: A leading WPP Media brand

Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy — built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built toevolve.

Role Summary and impact

Key Responsibilities

• Account Leadership & Delivery
  Lead the end-to-end output of the team across client-facing work and operational delivery. Ensure consistently high standards, with strong adherence to processes, controls, and best practices.
• Strategic Planning & Business Understanding
  Develop a deep understanding of the client’s business, objectives, and KPIs. Apply this to shape effective, insight-led retail media strategies that drive measurable outcomes.
• Retail Media Platform Expertise (Amazon, Citrus, Criteo)
  Demonstrate strong experience working across key retail media platforms including Amazon, Citrus Ad, and Criteo. Apply platform expertise to guide planning, optimisation, and performance, ensuring best-in-class execution across search and display channels.
• Tesco Retail Media SME Leadership
  Act as the subject matter expert for Tesco retail media, overseeing full‑funnel activity and ensuring a cohesive approach from awareness through to conversion. Provide strategic guidance to both internal teams and clients on Tesco capabilities, opportunities, and best practices.
• Innovation & Proactive Thinking
  Stay informed on industry trends, platform developments, and new product releases. Proactively identify and introduce opportunities to enhance client performance and maintain a competitive edge.
• Client & Partner Relationship Management
  Build and maintain strong relationships with key client stakeholders and media partners. Act as a trusted point of contact, confidently contributing insights and recommendations beyond immediate scope.
• Team Leadership & Development
  Support and develop a high‑performing team, fostering a collaborative and accountable working environment. Take an active role in coaching, performance management, and career progression.
• Communication Leadership
  Lead day‑to‑day communications across clients, partners, and internal stakeholders, ensuring clear alignment and effective delivery. Engage senior leadership when required.
• Operational Excellence & Process Improvement
  Continuously identify opportunities to improve efficiency through better processes, automation, and adoption of tools and technology.
• Financial & Process Ownership
  Oversee activation‑related financial processes, ensuring accuracy, compliance, and timely delivery across all campaigns.
• Measurement & Performance
  Maintain a strong understanding of measurement frameworks and partner capabilities. Use this knowledge to guide optimisation strategies and performance discussions with clients.
• Workshops & Strategic Contribution
  Lead and contribute to client workshops and planning sessions, bringing…