Senior Account Manager

About The Job

This role is suited to an ambitious paid marketing specialist with significant agency experience ready to advise and contribute to the growth of a talented team. Advanced paid advertising execution skills, Marketing Strategy and Senior client facing experience is paramount for success in this role.

You’ll work closely with the founder and team to challenge and audit our status quo processes, build paid marketing strategies and execute client projects to drive growth.

On a day-to-day basis you'll use your management and client service skills to help contribute to client meetings, monitor client health and mentor the team. A key focus will also be auditing, creating and optimising performance marketing campaigns across Meta, Google and Tik Tok as well as building digital marketing strategies.

• Performance Marketing Strategy
  - Direct and interrogate marketing approaches
• Google Ads Execution & Strategy
  • Advanced Search keyword planning and campaign builds focused on sales and conversions
    • Implement Performance Max, You Tube and Discovery ads
  • Optimisations (Bid/ keyword/ tests) and Audit experience
• Meta Ads Execution & Strategy
  • Advanced execution of Meta ads across a variety of account structures and funnel methods
  • Carry out Audits, optimisations and creative analysis
• Senior Stakeholder Management & Account Management
• Contribute to senior client relationships and become a trusted expert
• Help account manage on our most trusted enterprise clients, provide insights and advise on challenging questions
• Lead Calls and direction of travel on key account
• Team Management
  • Direct line manager for Account Assistant and Executives responsible for support, learning and development
• Digital Marketing & E-commerce strategy
  • Build and present on-brand, clear and well formatted presentations e.g. Monthly reports, Strategy docs, One pagers, QBRs, media plans
  • Support with new business pitches
• Operations, Special Projects and New Business Pitch Support
• Data Analysis & Audits
• Digest complex datasets to shape media plans, budget planning and strategy
• Use Analytics to Spot trends, create bespoke reports and carry out audits
• Create informative and insightful reports and research through data analysis (Looker Studio, Meta/ Google)
• Work with multi-touch attribution software such as Triple Whale

• 5+ years of marketing agency/ e-commerce experience
• Experience with Fashion or Beauty Clients
• Experience managing monthly budgets of £100,000 and more
• Advanced understanding of the digital landscape, including e-commerce strategy, brand strategy, social media, and customer behaviour
• Passion for paid advertising up-to-date knowledge on the latest trends and products in the industry
• Team Management and mentoring experience
• Senior Stakeholder management experience and Account Management
• In-depth knowledge of performance marketing execution with a focus on Google Ads and Meta Ads
  • Advanced expertise in different Meta account structure methods, funnels and optimisations
  • Advanced proficiency in Google Search, and Performance Max strategy (e.g. testing broad vs. phrase match, and bid tests)
• Feed optimisation knowledge
  - Google Merchant Centre, Meta Commerce Manager and Feed Managers
• Advanced understanding of attribution models, marketing technology and ad tracking
  • Experience with Multi Touch Attribution or Marketing Mix Modelling software
• Advanced Executional and strategic expertise in one of Tik Tok, Snapchat, Pinterest or programmatic
• Experience working with e-commerce businesses at a range of sizes and budget levels - from £5-15k to £40-200k monthly
• Analytics and Data Analysis Experience
  - Looker Studio, GA4, Shopify data analysis experience
• Tracking and Pixel setup e.g. enhanced ecommerce tracking, CAPI and GTM Shopify and Shopify Plus - setting up stores, and tracking -
• Website best practice and CRO - conversion rate optimisation and merchandising knowledge

• Curious with an obsession with learning - you independently develop your skills, want to learn and bring new ideas to the team regularly
• Direct, confident, open, not afraid to ask questions and confident sharing your opinion
• Upfront, honest, able to admit your own…