Demand Generation Manager, EMEA (Sales Partnerships

Sales will always find a reason to spend more, move faster, and ask for one more exception - a good Demand Generation Manager is the partner sharp enough to challenge that, and strategic enough to be trusted with it. If you want to build the pipeline engine behind WGSN's EMEA growth, and you're ready to be the person Sales calls first, this is your next role.

Marketing Director

None

London - Hybrid

We're looking for a commercially minded Demand Generation Manager to lead marketing across EMEA, acting as the primary marketing partner to the regional Sales organisation, driving strategic demand-generation initiatives, and overseeing the regional marketing programme.

Working across both regional and global teams, you'll influence commercial priorities, shape marketing strategy, and ensure campaigns, events, partnerships, and demand-generation activities deliver measurable business impact.

This role is office-based out of our London office.

Together, we create tomorrow

A career with WGSN is fast-paced, exciting and full of opportunities to grow and develop. We're a team of consumer and design trend forecasters, content creators, designers, data analysts, advisory consultants and much more, united by a common goal: to create tomorrow.

WGSN's trusted consumer and design forecasts power outstanding product design, enabling our customers to create a better future. Our services cover consumer insights, beauty, consumer tech, fashion, interiors, lifestyle, food and drink forecasting, data analytics and expert advisory. If you are an expert in your field, we want to hear from you.

As Demand Generation Manager, you'll represent Marketing across EMEA, partnering closely with Sales leadership to develop commercially focused marketing strategies that drive business growth.

Alongside owning the regional marketing calendar, you'll play a key role in evolving WGSN's global demand generation capability, helping improve how we generate, nurture, measure and convert demand across the business.

Supported by a wider marketing team, you'll provide strategic input across regional marketing programmes while remaining close to delivery to ensure every initiative is executed to a high standard.

Our marketing team combines creative vision with strategic insight to deliver measurable commercial outcomes. Based across APAC, EMEA, LATAM, and NAM, we are a collaborative, high-performing group that uses data-driven decision-making to elevate the WGSN brand and deliver world-class campaigns.

• Act as the primary Marketing Business Partner for the EMEA Sales organisation, building trusted relationships with senior commercial stakeholders
• Translate commercial priorities into regional marketing strategies and clear marketing recommendations
• Use data, insight and commercial rationale to inform and influence decision-making
• Support strategic planning sessions and help ensure alignment between regional Sales priorities and global marketing objectives
• Represent Marketing across cross-functional projects and business initiatives

• Contribute to the evolution of WGSN's global demand generation capability while owning the EMEA demand generation strategy
• Drive initiatives that improve demand generation across the marketing and sales funnel, strengthening lead management, attribution, conversion and marketing effectiveness
• Partner with Sales leadership, Marketing Operations and regional Marketing teams to deliver scalable improvements that support business growth
• Use insight and performance data to optimise marketing effectiveness and recommend future improvements

• Own the EMEA marketing calendar, ensuring activity supports regional commercial priorities and global business objectives
• Plan and deliver integrated marketing programmes across campaigns, Account-Based Marketing and paid social media
• Project-manage owned events and third-party partnership activity as part of the wider campaign plan - working closely with the specialist events and partnerships marketers in the business who coordinate on-the-ground delivery, rather than owning that coordination directly
• Work closely with the wider marketing team to ensure programmes are delivered to a high standard, while remaining hands-on where required
• Champion the WGSN brand across EMEA and identify opportunities to strengthen customer engagement and market presence

• Define and monitor marketing KPIs to evaluate business performance
• Produce reporting and actionable recommendations for regional and global stakeholders
• Use campaign, pipeline and customer insight to continuously optimise marketing activity
  
  Share best practice and learning across regional marketing teams to improve marketing effectiveness globally

• 3-5 years of B2B marketing experience, ideally gained in a high-growth start-up, scale-up, or…