GBI Expert Events Executive

As the GBI Expert Events Executive you will need to be able to demonstrate meticulous organisation and planning skills and the ability to influence, manage and coordinate the activities of a broad range of contributors with differing levels of seniority and experience. This role will be a key role within the GBI Expert Marketing team and will require working across all Expert sub teams in the business (Content/Digital/Field), as well as working with the wider cross functional teams across GBI.

• Delivering world‑class events through traditional face‑to‑face engagement as well as virtual forums. Including delivery of GBOTC and OH annual events (Minimum4 per annum), delivery of Ireland OH events (Minimum2 per annum) & delivery of GB & Ireland digital events (Webinars & Podcasts).
• Supporting the GBI Expert Marketing Lead in building Expert KOL relationships and developing marketing plans with key associations and KOLs to build the trust and credibility of Haleon.
• Coordination and leadership of complex matrix teams made up of local, BU/global, medical and marketing agencies.
• The planning, coordination and management of events from design through to delivery and after‑action review.
• Leveraging the latest in technology and audience engagement to drive impact within the industry.
• Responsible for the event budget and its management in line with expectations. Working with procurement on event agency selection to maximise our execution & impact within budget.
• Working closely with Expert category colleagues and internal functional representatives to drive content through Haleon Health Partner and Haleon Social Media Channels.
• Sharing in wider forums (GBI Total Business/BU/Global) on best practices for event experiences and long‑term partnership plans with KOLs and associations.
• Understand internal Healthcare compliance restrictions (ABAC etc) and champion best practice.

• Set annual performance metrics and metrics for each individual event focusing on driving quality engagements. Ensure successful achievement of objectives and continuous improvement.
• Work to drive overall trust metrics of Haleon and our brands through annual tracking survey.
• Look at Haleon’s performance vs competitors.
• Support the development of campaign/event specific KPIs / lead / lag indicators for key comms channels – conferences, journals, digital including social media.

• Good understanding and insight of customers, consumers, and experts.
• Deep understanding of associations and conferences across GB and Ireland for both OTC and OH.
• Enjoy forward planning and courageous in experimenting with new scientific and creative ideas.
• Incredibly organised and structured in planning, communication and project management.
• Confidence to influence and challenge multiple stakeholders and external partners and escalate where appropriate.
• Team orientated and collaborative with a high level of personal accountability for delivery and results.
• Strong presentation skills with a strong sharing mindset to collaborate for impact.

• Brand activation experience.
• Digital activation experience.
• Event management experience.
• Proven project management capability of leading complex projects with successful outcomes, within a matrix organisation.
• Complex scheduling and agenda management experience.
• Budget management experience.
• Stakeholder (internal and external) coordination.

Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people.

It’s important to us that Haleon is a place where all our employees feel they truly belong. During the application process, we may ask you to share some personal information, which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development, refinement, and execution of our inclusion and belonging programmes that are open to all Haleon employees.

The personal information you provide will be kept confidential, used only for legitimate business purposes, and will never be used in making any employment decisions, including hiring decisions.

If you require a reasonable adjustment or accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific adjustments you are requesting. We’ll provide all reasonable adjustments to support you throughout the recruitment process and treat all information you provide us in confidence.