Marketing Manager, Bluey EMEA

JOB BAND: D
CONTRACT TYPE:
Full-time Perm
DEPARTMENT: BBC Studios

LOCATION:

London
PROPOSED SALARY RANGE: £50,000-£62,000 + London Weighting (£5,441) depending on relevant skills, knowledge and experience. The expected salary range for this role reflects internal benchmarking and external market insights.

A globally renowned media company borne of the BBC. We make and distribute the world’s most sought-after TV, audio and digital content.

Our ambition is to be the home of the most powerful, entertaining, and inspiring stories for people all around the world.

Bluey is one of the biggest and fastest growing pre‑school brands in the world, one of the most watched TV shows and a popular culture phenomenon. Kids and Adults alike are in love with the show which has led to the brand achieving status as a +$1bn retail sales success. We don’t just have fans, we have super fans and some of those are people we all know and love, whether it is Natalie Portman, Kylie Minogue or even The Jonas Brothers.

Bluey continues to grow beyond the TV screen and at retail, bringing new experiences to fans around the world – with immersive experiences across the US, Bluey presence at CBeebies Land in the UK and Bluey’s World immersive experience, in Brisbane. Bluey was brought to the world in 2018 and our mission now is to build brand strength and commercial success.

The Marketing Manager is accountable for managing their team and supporting the Head Of Marketing in the delivery of all brand activations and marketing campaigns in their area, ensuring excellence in delivery.

They will work collaboratively with key stakeholders from across the business to deliver integrated 360 campaign activations that drive consumer engagement and maximise revenue growth.

They are a proactive, self‑starters who will set their own standards and act as a great role‑model for their direct reports.

• Drive franchise growth by contributing to two‑year growth plans and developing marketing campaigns and activations that support commercial success.
• Collaborate across business functions to identify growth opportunities, deliver cross‑functional initiatives, and create impactful brand and cultural moments for consumers and partners.
• Use data, insights and market intelligence to inform marketing decisions, optimise campaign performance, identify audience opportunities, and support revenue growth.
• Build strong partnerships with EMEA agents, enabling locally relevant campaigns that align with global franchise strategy while meeting regional market needs.
• Develop and maintain relationships with consumer product partners, retailers and broadcasters to support successful brand activations and achievement of business KPIs.
• Lead B2B brand activation by providing partners with timely updates, assets and toolkits for trade and consumer events, ensuring regional alignment with global brand themes.
• Monitor, analyse and report on franchise performance, delivering regular KPI reporting and actionable recommendations to stakeholders.
• Stay informed on competitor activity, consumer behaviour and industry trends, applying insights to maintain brand relevance and competitive advantage.
• Support end‑to‑end campaign delivery by developing creative briefs, managing partnerships, ensuring regulatory compliance, mitigating risks, and optimising campaigns throughout their lifecycle.
• Conduct post‑campaign evaluations, communicate results effectively across the business, and apply key learnings to strengthen future marketing performance.
• Act as a Bluey brand guardian, championing brand guidelines, delivering brand immersion programmes, and ensuring consistency across all consumer touchpoints and partner activations.
• Build high‑performing relationships and teams by collaborating effectively across the organisation, line managing direct reports, fostering development, and demonstrating a proactive, solutions‑focused leadership style.

ESSENTIAL CRITERIA:

• Managing and developing consumer brands in a complex business or media environment, using advanced marketing techniques.
• Ability to influence and…